Brand Manager

Cosmetique Asia Corporation; Bulacan; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Cosmetique Asia Corporation is seeking a marketing lead to drive growth for assigned product lines. You will own consumer strategy, collaborate with R&D, supply chain, sales, and marketing, and guide end-to-end development from concept through launch.

Ideal candidates bring a strong brand management background, proven ability to drive sales and market share, and experience in the FMCG sector within a fast-paced environment.

Qualifications

• Brand management experience with strategy and execution.
• Integrate marketing communication across channels.
• Ability to work in a fast-paced environment and meet deadlines.
• Proven track record of driving sales growth and market share.
• FMCG industry experience is a plus.
• Bachelor’s or Master’s degree in business/marketing or related field.

Responsibilities

• Deliver key business objectives of assigned categories/product lines.
• Lead development of consumer strategies and programs.
• Co-lead multi-functional team in execution.
• Lead end-to-end new product development from concept to launch.
• Develop product positioning, pricing, and go-to-market strategies.
• Collaborate with R&D, Supply Chain, Sales, and Marketing to ensure timely execution.

Skills

Brand management

Marketing experience

Marketing communications

Time management

Sales growth

FMCG experience

Education

Bachelor’s or Master’s in Business Administration or Marketing

Job description

Job Description

• Responsible for delivering key business objectives of assigned categories/ product lines through robust consumer marketing.
• The role leads to a strong understanding of levers to a brand’s business growth, develops appropriate consumer strategies and programs, and co-leads the multi-functional team in execution.
• Lead end-to-end new product development from concept to launch.
• Develop product positioning, pricing, and go-to-market strategies.
• Collaborate with R&D, Supply Chain, Sales, and Marketing teams to ensure timely execution.
• Create product briefs, packaging concepts, and launch materials.

Qualifications

• Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
• Brand management and marketing experience (Brand strategy planning and execution).
• Integrate marketing communication.
• Ability to work in a fast-paced environment and meet deadlines.
• Proven track record of driving sales growth and market share.
• Experience in the FMCG industry is a plus.