Brand Manager

Zohorecruit; Mandaue; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Level Up Talent Solutions is looking for a strategic Brand Manager to join a leading FMCG organization in Cebu.

This role develops and executes brand strategies to drive market growth, strengthen equity, and maximize business performance. You will collaborate with Sales, Trade Marketing, and distributors to ensure impactful campaigns and brand consistency across channels, while leading a skilled brand management team.

Qualifications

• Bachelor’s degree in Business/Marketing or related field.
• In-depth understanding of FMCG marketing strategies and retail dynamics.
• Combined management experience in Marketing/Brand Management and Sales/Trade Marketing (10+ years).
• Proficiency in Microsoft Office programs (Word, Excel, PowerPoint).

Responsibilities

• Develop and execute comprehensive brand strategies to strengthen equity and drive growth.
• Analyze market trends, consumer insights, and sales performance to identify opportunities.
• Plan integrated marketing campaigns, product launches, and trade promotions with Sales and Trade Marketing teams.
• Collaborate with Modern Trade, General Trade, distributors, and key accounts for consistent execution.
• Monitor budgets and campaign effectiveness, report on ROI, and optimize investments.
• Lead and develop the brand management team and foster cross-functional collaboration.

Skills

Brand management

Trade marketing

Sales

Marketing strategy

Market analysis

MS Office

Education

Bachelor’s degree in Business/Marketing or related

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Mandaue City, Philippines | Posted on 07/14/2026

• Industry Employment - Recruiting - Staffing
• State/Province Cebu
• Country Philippines

About Us

At Level Up Talent Solutions, we believe great work starts with feeling supported, trusted, and valued.

We are a people-focused talent company that connects skilled professionals with meaningful long-term opportunities. Our goal is to create an environment where you can do your best work, continue growing, and feel confident in the role you play within a team.

When you join Level Up Talent Solutions , you are not just filling a position. You are becoming part of a community that values clear communication, consistency, and mutual respect. We work closely with you to understand your strengths, your experience, and the type of work environment where you can thrive.

We support our talents through structured onboarding, ongoing guidance, and realistic expectations. You will always know what success looks like and who to turn to when you need support. We believe that when talents feel aligned and empowered, everyone succeeds.

At Level Up Talent Solutions, growth is not only about skills. It is about confidence, stability, and building a career you can be proud of.

We are here to help you level up.

Job Description

Level Up Talent Solutions is looking for a strategic and results-driven Brand Manager to join our client's leading FMCG organization. This role is responsible for developing and executing brand strategies that drive market growth, strengthen brand equity, and maximize business performance. The ideal candidate has extensive experience in brand management, trade marketing, and sales within the FMCG industry and thrives in a fast-paced, collaborative environment.

Key Responsibilities:

Develop and execute comprehensive brand strategies and annual marketing plans to strengthen brand equity, increase market share, and achieve business growth objectives.

Analyze market trends, consumer insights, competitor activities, and sales performance to identify opportunities and recommend effective brand and marketing initiatives.

Plan and implement integrated marketing campaigns, product launches, trade promotions, and brand activation programs in collaboration with Sales and Trade Marketing teams.

Work closely with Modern Trade, General Trade, distributors, and key accounts to ensure consistent brand execution and maximize product visibility and availability across all channels.

Monitor brand performance, marketing budgets, and campaign effectiveness, preparing regular reports and recommending data-driven improvements to optimize return on investment.

Collaborate with cross-functional teams, including Sales, Trade Marketing, Supply Chain, Finance, and Product Development, to align brand strategies with overall business objectives.

Lead, coach, and develop the brand management team while fostering collaboration, innovation, and high performance to achieve organizational goals.

Build and maintain strong relationships with internal stakeholders, distributors, agencies, and business partners while ensuring consistent brand standards and successful execution of marketing initiatives.

Requirements

Bachelor’s Degree graduate of at least 4-year course, preferably in Business Management, Marketingor any related course

In-depth understanding of FMCG marketing strategies and principles, Modern and Retail Trade dynamics, including distributor operations

With combined management experience of at least 10 years in Marketing and Brand Management, Sales and/or Trade Marketing, in FMCG setting

Competence in Microsoft Programs (Word, Excel, PowerPoint)

Personal Attributes ((presentable & well-grooming; self-organization; persistence; poise under pressure; realistic self-appraisal; and growth/learning mindset or openness to change or new situations)

Work Environment (office and fieldwork)

Physical Demand (works or fieldwork with Sales Managers, Regional Sales Heads, Distributor Specialists, Key Accounts Managers, and Key Accounts Specialists; works beyond regular working hours; works from Mondays to Saturdays, or beyond as the situation so requires; and travel is required within or outside area assignment)