Brand Manager

Cosmetix Unlimited Inc; Quezon City; On-site; PHP 480,000 - 720,000; Full time

Job summary

Cosmetix Unlimited Inc. seeks a skilled marketing lead to plan and direct efforts that grow sales and brand presence. You will design campaigns, manage budgets across events, digital partners, and promotions, and report on ROI and KPIs. This role drives brand awareness, develops new ideas, and ensures timely delivery of projects within scope and budget.

The position focuses on strengthening corporate identity and market share while delivering measurable results for the brand across channels.

Responsibilities

• Plan, develop and direct marketing to raise sales.
• Create programs targeting our ideal brand audience and boost engagement.
• Plan, monitor and evaluate marketing promotions and programs.
• Maximize the marketing budget across events, PR, in-store promos, and digital partnerships.
• Generate reports on marketing impact on brand sales and ROI.
• Drive brand awareness to boost profit, volume, and market share.
• Develop and execute growth-oriented brand strategies.
• Deliver projects aligned with the overall brand strategy.
• Generate new brand ideas and product concepts.
• Coordinate day-to-day branding tasks and ensure on-time delivery.
• Submit weekly/monthly marketing activity projections.
• Own brand management and corporate identity.
• Measure campaign performance and ROI; report KPIs.
• Ensure promo requirements and legal compliance before launch.
• Perform other tasks assigned by management.

Job description

• Responsible to plan, develop and direct marketing efforts to increase sales
• Conceptualize innovative programs that lases focus on our ideal target market demographic and get them engaged in the brand
• Conceptualize, implement monitor and evaluate marketing promotions & programs
• Maximize the Marketing Budget given for each brand -Scope of Work Includes: Events, PR In- Store Promotions, Digital Marketing Partnerships Sponsorships and Brand Activation
• Generate Reports on the impact of marketing activities to the overall sales of the brand
• Responsible for driving awareness, ultimately delivering the brand's profit, volume, and market share objectives as well as the brands overall image
• Develops and execute marketing strategies to ensure the growth and sustainability of the company and its brands
• Executes projects and plans that are aligned with the overall brand strategy
• Development of new brand ideas including new products and concepts
• Responsible for the day-to-day requirements, coordination and execution of branding strategies of the project (communication with internal resources/ other departments for the smooth execution of projects, ensure that all projects are delivered on time within scope and budget, create and maintain comprehensive project documentation)
• Submit projection of Marketing activities per week/ month
• Overall responsible for brand management and corporate identity
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Responsible for processing of requirements and legal compliance for every promotion and activities prior to implementation (Product and Promo- Registration to the Trade Accounts) Visual Modules
• Perform other tasks related to marketing and brand management as assigned from time to time by the Management.