Brand Manager

Hap Suy Hardware Co., Inc.; Manila; On-site; PHP 600,000 - 800,000; Full time

Job summary

Hap Suy Hardware Co., Inc. seeks a Brand Manager to drive market position and revenue by crafting impactful brand strategies. They spearhead campaigns, conduct market research, and ensure consistent messaging across all channels to drive customer engagement and loyalty.

You will manage brand strategy, campaign management, market research, brand consistency, performance tracking, and budget oversight to maximize ROI across promotions and communications.

Responsibilities

• Develop and execute long-term brand strategies, value propositions, and positioning statements.
• Collaborate with internal creative teams and external agencies to design and launch marketing, advertising, and promotional materials.
• Analyze consumer behavior, market trends, and competitor offerings to identify growth opportunities.
• Ensure all visual assets, messaging, and channels adhere to brand guidelines.
• Monitor KPIs like brand awareness, market share, and ROI.
• Manage marketing budgets to allocate funds across promotional activities.

Job description

A Brand Managerdrives a company's market position and revenue by crafting impactful brand strategies. They spearhead campaigns, conduct market research, and ensure consistent messaging across all channels to drive customer engagement and loyalty.

Key Responsibilities

• Brand Strategy:Develop and execute long-term brand strategies, value propositions, and positioning statements that resonate with the target audience.
• Campaign Management:Collaborate with internal creative teams and external agencies to design and launch marketing, advertising, and promotional materials.
• Market Research:Analyze consumer behavior, market trends, and competitor offerings to identify growth opportunities.
• Brand Consistency:Ensure all visual assets, messaging, and communication channels adhere to brand guidelines.
• Performance Tracking:Monitor Key Performance Indicators (KPIs) like brand awareness, market share, and campaign return on investment (ROI).
• Budget Oversight:Manage marketing budgets to allocate funds effectively across various promotional activities.