Brand Manager (Ice Cream)

Viventis Search Asia; Taguig; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Viventis Search Asia in the Philippines seeks a Brand Marketing Leader to shape strategy and drive growth across markets. You will lead brand planning, audience insights, and go‑to‑market executions to strengthen resonance with customers.

You will own the brand narrative, translate strategies into actionable plans, and collaborate with cross‑functional partners to maintain brand integrity and competitive advantage.

Job description

• Proactively understand customer needs and pursue new brand awareness and marketing opportunities.
• Conduct regular market research involving direct and indirect competitors, industry and market trends, and consumer behavior.
• Analyze market trends and behavior of competitors and consumers.
• Anticipate and remain up-to-date with developing market trends, industry trends to maintain resonance with its customers.

Target Market Identification

• Identify the bullseye target market based on analysis of the brand and products.
• Describe the target market's demographic, psychographic, and behavioral or financial profile to be able to create the correct brand strategy and executions.
• Analyze the competitor's target market vis‑à‑vis the brand's target market.
• Define brand strategy and roadmap based on market analysis and target market identification.
• Identify the brand's positioning, ensuring its competitive advantage among its competitors and the industry.
• Analyze the appropriate media mix strategy of the brand, ensuring resonance and usage of the target market.
• Define and manage the brand communication strategy using a variety of media.
• Evaluate the appropriate strategy based on the identification of 4Ps (Product, Price, Place, Promotion).

Branding and Communication Management

• Responsible for planning and execution of the brand strategy, guidelines, promotional activities, and marketing campaigns, to establish and maintain product branding.
• Maintain brand integrity, compliance, and raise brand awareness.
• Own the development and messaging of the brand narrative.
• Translate brand elements into plans and go‑to‑market strategies.
• Measure and report performance of all marketing campaigns, and assess ROI / KPIs.
• Collect, interpret, and review brand development information.

Leadership

• Providing guidance and leadership to the brand team.
• Lead marketing team members through campaigns.

Reports Submission

Competitive Landscape – monthly

• Accomplishment Report - as needed
• Post Evaluation Report for campaigns - as needed

Additional Administrative Functions

• Assist in other fields that may require it from time to time.
• Report to management and stakeholders, and provide advice regarding future brand activities and plans.
• Reviewing, monitoring, and managing campaign budgets.
• Establish and develop relations with other department heads, clients, customers, auditors, government, media, and external partners.