Brand Marketing Officer

Treasure Island Chemical Corporation; Cebu City; On-site; PHP 600,000 - 900,000; Full time

Job summary

A leading chemical company in Cebu City is seeking a Marketing Manager to oversee product category management, implement strategic marketing plans, and monitor the departmental budget. The ideal candidate will be responsible for analyzing market trends, developing brand strategies, and ensuring sales targets are met through effective marketing programs. Strong analytical skills and experience in brand management are essential for this role.

Responsibilities

• Oversee product category management through planning and evaluation.
• Participate in yearly strategic objectives for the department.
• Manage and monitor the approved yearly section budget.
• Design and implement marketing programs to grow market share.
• Analyze data for branding surveys and product sales.
• Conceptualize marketing plans for the assigned brand.
• Track product sales performance and boost sales with marketing programs.
• Develop brand strategies and guidelines.
• Set criteria for supplier selection.
• Provide input for volume forecast based on projects and promotions.

Job description

• Oversee the product category/portfolio through effective and efficient planning, implementation, monitoring and evaluation of
• the department's functions such as Brand Management, Product Marketing and Development, Marketing Communications, Digital Marketing, Advertising, Promotions, Merchandising and Marketing Research.
• Participates in yearly department strategic objectives and plans for the section/department.
• Plans, monitors and manages the approved yearly section budget.
• Designs and implements marketing programs to build, protect and grow market and mind share.
• Gathers data and make analysis of branding survey, product sales, industry trends, target market, competition's pricing, positioning, and promo, government regulations.
• Designs and conceptualizes strategic and tactical marketing plans for the assigned brand.
• Keeps track of product's sales performance and boost sales with market driven marketing programs to ensure achievement of sales target.
• Develops brand strategies and guidelines for the brands in the category.
• Sets criteria and standards for selection of suppliers and recommends list of approved suppliers to Procurement.
• Provides input to Supply Chain Planning for volume forecast based on awarded projects and promotions implemented.