Marketing Manager

Q2 HR Solutions; Parañaque; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

A leading HR consulting firm is seeking a Marketing Manager to lead a team in driving brand strategies and marketing initiatives. The role involves the development and execution of marketing programs, management of digital strategies, and budget oversight. Candidates should possess strong leadership abilities, experience in marketing, and an understanding of both traditional and digital marketing. This position is based in Metro Manila, Philippines, and offers a dynamic work environment.

Responsibilities

• Leads and supervises a team of Brand Officers and Marketing Specialists.
• Develops and executes annual marketing strategies and programs.
• Plans and implements integrated marketing campaigns using various platforms.
• Monitors community engagement and customer conversations.
• Organizes and executes marketing events to enhance brand awareness.
• Oversees budget allocation and ensures that all marketing activities are executed within approved budget limits.
• Leads the preparation and presentation of marketing plans to senior management.
• Generates marketing reports to evaluate effectiveness and sales conversion.
• Tracks brand performance, identifies performance gaps, and recommends initiatives to strengthen brand equity and market presence.
• Plans and implements integrated marketing campaigns using a mix of traditional and digital platforms, including social media.
• Acts as the lead for content creation and community management across social media platforms.
• Plans and schedules content
• Monitors community engagement and customer conversations
• Oversees campaign photography and event coverage
• Provides data-driven insights, reports, and recommendations to Management based on digital campaign performance and emerging trends.
• Manages and updates the companys website and digital applications to improve customer experience and engagement.
• Organizes and executes marketing events to enhance brand awareness.
• Collaborates closely with Sales and Merchandising teams on promotional programs and social media initiatives to support revenue goals.
• Keeps abreast of evolving trends and best practices in retail and digital marketing.

Job description

• Leads and supervises a team of Brand Officers and Marketing Specialists in achieving departmental goals and deliverables.
• Engages, motivates, and develops team members by assigning meaningful tasks aligned with overall business objectives.
• Ensures team alignment with the Companys Vision, Mission, Core Values, and Strategic Goals.

Brand Management

• Develops and executes annual marketing strategies and programs in coordination with Sales and Merchandising teams.
• Monitors and analyzes industry trends, customer insights, and competitor activities to develop relevant and timely marketingsolutions.
• Oversees budget allocation and ensures that all marketing activities are executed within approved budget limits.
• Leads the preparation and presentation of marketing plans to senior management.
• Generates marketing reports to evaluate effectiveness and sales conversion.
• Tracks brand performance, identifies performance gaps, and recommends initiatives to strengthen brand equity and market presence.

Marketing Communications and Digital Strategy

• Plans and implements integrated marketing campaigns using a mix of traditional and digital platforms, including social media.
• Acts as the lead for content creation and community management across social media platforms:
• Plans and schedules content
• Monitors community engagement and customer conversations
• Oversees campaign photography and event coverage
• Provides data-driven insights, reports, and recommendations to Management based on digital campaign performance and emerging trends.
• Manages and updates the companys website and digital applications to improve customer experience and engagement.
• Organizes and executes marketing events to enhance brand awareness.
• Collaborates closely with Sales and Merchandising teams on promotional programs and social media initiatives to support revenue goals.
• Keeps abreast of evolving trends and best practices in retail and digital marketing.