Brand Manager

Mega Prime Foods Inc.; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Mega Prime Foods Inc. in Metro Manila is seeking a Brand Marketing Manager who can turn consumer insights into impactful brand strategies, campaigns, and sustainable growth.

This role offers ownership of a brand portfolio and exposure to high-potential roles for Assistant Brand Managers, Brand Supervisors, and commercially minded professionals from sales. You will work closely with Marketing, Sales, Trade Marketing, Product Development, and other functions to shape how our brands compete and

Qualifications

• Experience in Brand Marketing within FMCG or consumer goods.
• Strong understanding of consumer insights and campaign development.
• Ability to translate insights into actionable brand strategies and growth plans.
• Experience collaborating with Sales, Trade Marketing, and Agencies.

Responsibilities

• Develop and execute brand strategies and annual marketing plans.
• Own key initiatives across brand positioning, campaigns, and portfolio development.
• Translate consumer, market, and competitive insights into actionable strategies that drive awareness, consideration, trial, and growth.
• Lead integrated marketing campaigns across digital, social media, traditional media, activations, and other consumer touchpoints.
• Partner closely with Sales, Trade Marketing, and Key Account teams to ensure brand strategies translate into strong execution across channels and customers.
• Monitor brand and business performance, including market share, sales, campaign effectiveness, consumer metrics, and other relevant KPIs.
• Work with Product Development and cross-functional teams on new product development, renovation, launches, packaging, and portfolio initiatives.
• Manage external partners, including creative, media, digital, activation, and other marketing agencies.
• Develop presentations and business recommendations for senior stakeholders, connecting consumer insights, marketing strategies, and commercial results.
• Manage marketing projects, budgets, timelines, and priorities while ensuring strong execution from strategy through to market.

Skills

Brand Marketing

Brand Management

Product Marketing

Trade Marketing

Key Account Management

Cross-functional collaboration

Campaign planning

Analytics

Job description

At Mega Prime Foods, our brands are part of the everyday lives of Filipino families. As we continue to grow and innovate, we’re looking for a Brand Marketing Manager who can turn consumer insights into meaningful brand strategies, compelling campaigns, and sustainable business growth.

This role is ideal for a brand marketer who wants to take bigger ownership of a portfolio, as well as high-potential Assistant Brand Managers, Brand Supervisors, or commercially driven professionals from sales and key account management who have strong exposure to brands, consumers, channels, and business growth.

Working closely with cross-functional teams across Marketing, Sales, Trade Marketing, Product Development, and other business functions, you’ll help shape how our brands compete, grow, and stay relevant in the market.

What you’ll do

• Develop and execute brand strategies and annual marketing plans aligned with business objectives, consumer needs, and market opportunities.
• Own key brand initiatives across brand positioning, communication, campaigns, innovation, pricing, promotions, and portfolio development.
• Translate consumer, market, and competitive insights into actionable strategies that drive brand awareness, consideration, trial, and growth.
• Lead integrated marketing campaigns across digital, social media, traditional media, activations, and other consumer touchpoints, working with agencies and internal teams.
• Partner closely with Sales, Trade Marketing, and Key Account teams to ensure brand strategies translate into strong execution across channels and customers.
• Monitor brand and business performance, including market share, sales, campaign effectiveness, consumer metrics, and other relevant KPIs, and recommend actions to improve performance.
• Work with Product Development and cross-functional teams on new product development, renovation, launches, packaging, and portfolio initiatives.
• Manage external partners, including creative, media, digital, activation, and other marketing agencies, ensuring strong execution and alignment with brand objectives.
• Develop presentations and business recommendations for senior stakeholders, connecting consumer insights, marketing strategies, and commercial results.
• Manage marketing projects, budgets, timelines, and priorities while ensuring strong execution from strategy through to market.

What we’re looking for

• Experience in Brand Marketing, Brand Management, Product Marketing, Trade Marketing, Key Account Management, or related commercial roles, preferably within FMCG, consumer goods, retail, or other fast-paced industries.
• Strong understanding of brand strategy, consumer insights, marketing campaigns, and commercial drivers of growth.
• Experience handling or contributing to integrated marketing campaigns, digital initiatives, product launches, or brand-building projects.
• Strong analytical and business acumen, with the ability to connect marketing activities to sales, market share, consumer, and business results.
• Experience working cross-functionally with Sales, Trade Marketing, Product Development, Finance, agencies, and other business stakeholders.
• Strong stakeholder management, project management, presentation, and communication skills.
• Proactive, commercially minded, and comfortable taking ownership of projects from strategy to execution.
• We welcome professionals who are ready to take the next step in their careers – including Assistant Brand Managers, Brand Supervisors, and high-performing Key Account or Sales professionals with strong commercial and consumer exposure.

What matters most is your ability to understand consumers, build brands, work across functions, and turn ideas into business results.