Brand Manager

Monde Nissin Corporation; Pasig; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Monde Nissin Corporation is seeking a Brand Manager to lead the development and execution of brand strategies, drive growth, and oversee marketing plans across multiple products. You will analyze market and consumer insights, coordinate with Sales, Finance, Consumer Insights, Supply Chain, and NPD teams, and partner with agencies to deliver integrated campaigns and successful launches.

The role requires strong project management and communication skills to translate insights into impactful

Qualifications

• Bachelor’s degree in Marketing or Business Administration or a related field.
• 3–5 years of experience in brand management or marketing within FMCG.
• Strong understanding of brand management principles, consumer behavior, and market research.
• Experience executing marketing campaigns, new product launches, and brand strategy implementation.
• Strong project management and communication skills.

Responsibilities

• Develop and execute brand strategies, positioning, and marketing plans that align with business objectives and drive brand growth.
• Monitor brand performance, consumer trends, and competitive activities to optimize marketing investments and improve results.
• Lead cross-functional collaboration with Sales, Finance, Consumer Insights, Supply Chain, and NPD teams to drive innovation and launches.
• Partner with IMC, Activation teams, agencies, and media partners to execute integrated campaigns and activations.
• Analyze campaign and product performance using data-driven insights and provide recommendations to improve effectiveness and growth.

Skills

Brand management

Marketing

Consumer insights

Cross-functional collaboration

Project management

Communication skills

Education

Bachelor's degree

Job description

The Brand Manager will lead the development and execution of brand strategies, analyze market and consumer insights, and collaborate cross-functionally to deliver impactful marketing initiatives and successful product innovations.

Key Responsibilities

• Develop and execute brand strategies, positioning, and marketing plans that align with business objectives and drive brand growth.
• Monitor brand performance, consumer trends, and competitive activities to identify opportunities, optimize marketing investments, and improve business results.
• Lead cross-functional collaboration with Sales, Finance, Consumer Insights, Supply Chain, and NPD teams to drive innovation and ensure successful product launches.
• Partner with IMC, Activation teams, agencies, and media partners to execute integrated marketing campaigns and brand activations that enhance consumer engagement and brand equity.
• Analyze campaign and product performance using data-driven insights and key metrics, providing recommendations to continuously improve effectiveness and achieve growth targets.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in brand management, marketing, or related roles within the FMCG industry.
• Strong understanding of brand management principles, consumer behavior, and market research.
• Prior experience in executing marketing campaigns, new product launches, and brand strategy implementation.
• Strong project management and communication skills.