Brand Manager

Ardent World Inc; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Ardent World Inc is seeking a Brand Manager to take full ownership of a personal care brand in the Philippines. This is an end-to-end role: you will own the brand P&L, lead the annual brand plan, manage a small team, and drive growth across traditional and digital channels including ecommerce.

You will own brand P&L, manage budgets, and coordinate campaigns across ATL, BTL, and digital. Translate consumer insights into strategy, brief agencies, and collaborate across sales, marketing, R&D, and

Qualifications

• 4–6 years of brand management experience in FMCG, personal care, beauty, or consumer goods
• Demonstrated P&L ownership and accountability for a brand’s financial performance
• Led integrated campaigns across trade, digital, and social media from brief to post-mortem
• Managed a creative or digital agency relationship end-to-end
• Experience developing junior brand team members and cross-functional collaboration with sales/finance/R&D

Responsibilities

• Own Brand P&L — net sales, gross margin, and A&P targets
• Develop annual brand plan and go-to-market strategy
• Lead integrated campaigns across ATL, BTL, and digital
• Brief and oversee creative and digital agencies
• Translate consumer and market insights into brand strategy
• Lead a small brand team
• Coordinate ecommerce channel brand standards across online platforms
• Manage budget and monthly A&P reconciliation
• Monitor competition and report to senior management
• Input into new product development and innovation pipeline

Skills

Brand management

P&L ownership

Campaign management

Agency management

Ecommerce

Team leadership

Data analysis

Communication

Cross-functional

Education

Bachelor's degree in Marketing

Job description

We are in the personal care industry and our products are sold across modern trade, general trade, and digital channels nationwide. Our teams are entrepreneurial, owns their scope, sees decisions go to market and builds real commercial skills.

The Role

We are looking for a Brand Manager to take full ownership of a personal care brand. This is an end-to-end brand management role: you will own the brand P&L, lead the annual brand plan, manage a small and capable team, and drive growth across traditional and digital channels including ecommerce.

What You Will Own

• Brand P&L — net sales, gross margin, and A&P efficiency vs. targets
• Annual brand plan and go-to-market strategy
• Integrated campaign development and execution across ATL, BTL, and digital
• Creative and digital agency briefing and output quality control
• Consumer and market insights — translate data into brand strategy
• Team leadership — direct management of a small brand team
• Ecommerce channel coordination — brand standards across online platforms
• Budget management and monthly A&P reconciliation
• Competitive monitoring and strategic reporting to senior management
• Input into new product development and innovation pipeline

Who We Are Looking For

Experience

• At least 4–6 years of brand management experience in FMCG, personal care, beauty, or consumer goods
• Demonstrated P&L ownership — you have tracked, managed, and been held accountable for a brand's financial performance
• Led integrated campaigns across trade, digital, and social media from brief to post-mortem
• Managed a creative or digital agency relationship end-to-end
• Experience managing or developing junior brand team members
• Exposure to ecommerce platforms and digital performance marketing is a strong advantage
• Analytically strong — comfortable with sell-out data, campaign ROI, and brand health metrics
• Clear, persuasive communicator — written, verbal, and presentation
• Strategic thinker who can also execute — you do not hand off and walk away
• Proficient with productivity and analytical tools
• Digital-literate — understands social media, ecommerce platforms, and content performance
• Consumer-first mindset — genuinely curious about what drives purchase and loyalty
• Organized and dependable — meets deadlines, produces clean outputs, flags risks early
• Collaborative — works well across functions: sales, trade marketing, R&D, and finance
• Comfortable with field visits and trade checks — this is not a desk-only role

Personal Attributes

• Passionate about personal care, beauty, and natural wellness products
• Self-starter — identifies problems and proposes solutions without being prompted
• High attention to detail without losing sight of the bigger picture
• Naturally curious — stays on top of market trends, consumer behavior, and competitor activity
• Thrives in a lean, fast-moving environment where ownership is real and results are visible
• Strong interpersonal skills — builds rapport quickly with colleagues, agencies, and partners

Education

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field
• Strong academic background preferred; proven performance and results matter more than school name