Assistant Product Manager

Unilab, Inc.; Mandaluyong; On-site; PHP 600,000 - 900,000; Full time

Job summary

Unilab, Inc. in the Philippines seeks a Brand/Product Manager to lead lifecycle management, identify markets, and shape go-to-market plans leveraging data and insights.

You will develop brand vision, growth strategies, and drive end-to-end marketing campaigns while stewarding the P&L for the core portfolio; 5+ years FMCG experience and a business/marketing degree are required. The role requires collaboration with cross-functional teams and a focus on long-term brand equity.

Qualifications

• Bachelor’s degree in Business or Marketing.
• 5+ years of relevant FMCG experience, preferably in Beauty/Personal Care.
• Excellent communication, organized, and analytical thinking.
• Strong interest in long-term brand/product management career.
• Driven, self-motivated, and results-oriented.

Responsibilities

• Manage product lifecycle and identify market opportunities to drive GTM plans.
• Develop brand vision, growth strategy, and architecture; drive sustainable brand equity.
• Plan and execute marketing campaigns end-to-end from ideation to execution.
• Oversee end-to-end business planning and P&L for assigned product, optimize profitability.

Skills

Brand management

Marketing

Communication skills

Strategic thinking

Long-term career focus

5+ years FMCG experience

Education

Bachelor's degree in Business or Marketing

Job description

• Manages product lifecycle and identifies relevant market, touchpoints, business and customer dynamics (through the use of various data, researches and insighting tools) in the creation of go-to-market plans.

Role Overview

PRODUCT LIFE CYCLE MANAGEMENT.

• Manages product lifecycle and identifies relevant market, touchpoints, business and customer dynamics (through the use of various data, researches and insighting tools) in the creation of go-to-market plans.

DEVELOPMENT OF BRAND VISION, GROWTH STRATEGY AND ARCHITECTURE.

• Develops brand vision, short / long-term growth strategies and architecture, and identifies new ideas, areas for improvement, or alternative solutions.
• Ensures sustainable business growth and strengthening of brand equity over time.
• Manages commercialization of new solutions for the core business, including post-launch reviews if necessary.

MARKETING / CAMPAIGN PLAN DEVELOPMENT AND EXECUTION.

• Executes strategic priorities into operational reality by implementing end-to-end management of marketing campaigns and programs from ideation to execution.
• Independently brings new concepts / ideas to completion through responsible experimentation.
• Aligns and collaborates with relevant stakeholders to progress plans and achieves desired results. Synthesizes key learnings and determines way forward for program replicability and sustainability.

OVERALL STEWARDSHIP OF BUSINESS PLANNING/INTEGRATION AND P&L.

• Executes end-to-end business planning and management for the assigned product (such as marketing, demand/supply chain, financials).
• Effectively manages resources and evaluates financial impact of brand plans.
• Continuously identifies and pursues opportunities to deliver cost efficiencies / business results and optimizes brand profitability.

Qualifications

• Graduate of a Bachelor's degree in Business, Marketing, or any equivalent course.
• Must have relevant experience in FMCG industry, preferably within the Beauty and Personal Care category
• With at least 5 years of relevant work experience in brand portfolio management, and marketing
• Excellent communication skills with a clear, organized, and logical thought process
• Demonstrates strong interest and intent to pursue a long-term career in brand/product management
• Highly driven, self-motivated, and result-oriented