Brand Director (Fashion)

Private Advertiser; Quezon City; On-site; PHP 1,800,000 - 4,200,000; Full time

Job summary

Private Advertiser invites a senior Brand Manager to lead long-term brand strategies and cross-functional execution across marketing, product, and retail activation. You will drive growth, brand equity, and profitability while guiding a portfolio of brands and regional portfolios.

The role emphasizes strategic direction, integrated campaigns, and agency partnerships, with onsite work in Quezon City and direct collaboration with executive leadership.

Qualifications

• Bachelor's Degree in Marketing, Business Management, Advertising, Communications, or a related field
• Master's Degree in Business Administration (MBA) or a related discipline is an advantage
• Minimum of 15 years of progressive experience in Brand Management, Marketing, Product Management, or related fields
• At least 5 years of leadership experience managing brand, marketing, or commercial teams
• Proven track record in developing and executing successful brand growth strategies and integrated marketing programs
• Experience leading multiple brands, product categories, business units, or regional portfolios
• Strong background in fashion, retail, FMCG, consumer goods, lifestyle, or related industries
• Demonstrated experience in brand transformation, innovation, product development, and portfolio management
• Strong commercial and financial acumen with experience managing significant marketing investments and budgets
• Extensive experience in consumer insights, market analysis, and strategic planning
• Strong understanding of omnichannel marketing, digital commerce, media strategy, and customer engagement
• Exceptional leadership, coaching, and talent development capabilities
• Proven ability to influence senior leaders and drive alignment across cross-functional teams
• Excellent communication, presentation, negotiation, and stakeholder management skills
• Strong analytical and data-driven decision-making capabilities
• Ability to lead complex projects and strategic initiatives in a fast-paced environment
• Strategic, visionary, and results-oriented mindset
• Highly adaptable, innovative, and customer-focused
• Amenable to an onsite work set-up in Quezon City

Responsibilities

• Develops and drives the overall brand vision, strategy, and long-term growth plans aligned with corporate objectives and business targets.
• Leads the creation and execution of annual and multi-year brand plans, ensuring sustainable growth in sales, profitability, market share, and brand equity.
• Oversees the strategic direction and execution of integrated marketing campaigns, brand communications, product launches, and consumer engagement initiatives across all channels.
• Drives portfolio strategy, including brand positioning, category expansion, product innovation, line extensions, and lifecycle management.
• Establishes performance metrics and KPIs to assess brand health, campaign effectiveness, customer engagement, and business performance.
• Leads consumer, market, and competitive intelligence initiatives to identify growth opportunities, emerging trends, and evolving customer needs.
• Partners with Executive Leadership, Sales, Merchandising, Product Development, Retail Operations, and other key stakeholders to ensure alignment between brand strategies and commercial priorities.
• Directs the development and implementation of national, regional, and local marketing strategies that strengthen brand presence and drive consumer demand.
• Oversees media investment strategy, ensuring optimal allocation of marketing resources and maximizing return on investment (ROI).
• Leads agency relationships across advertising, media, digital, creative, public relations, influencer, and research partners to ensure the delivery of high-impact marketing initiatives.
• Ensures consistent and compelling brand experiences across all consumer touchpoints, including retail stores, e-commerce platforms, events, activations, and digital channels.
• Provides strategic direction on merchandising, retail marketing, trade programs, and promotional initiatives to support revenue and brand objectives.
• Leads the annual brand budgeting process and maintains accountability for marketing investments, profitability, and financial performance.
• Monitors and evaluates industry developments, consumer behavior, competitive activity, and market dynamics to inform strategic decision-making.
• Builds, develops, and mentors high-performing marketing and brand management teams, fostering a culture of innovation, accountability, and continuous improvement.
• Represents the brand in executive-level discussions, strategic planning sessions, industry events, and key external stakeholder engagements.
• Drives organizational transformation and innovation initiatives that enhance brand competitiveness and business performance.

Education

Bachelor's Degree in Marketing/Business/Advertising/Communications

MBA / Master’s degree

15+ years in Brand/Marketing leadership

5+ years leading brand/marketing teams

Brand growth strategy experience

Experience across multiple brands/categories

Background in fashion/retail/FMCG/consumer goods

Brand transformation and portfolio management

Commercial/financial acumen with budgets

Consumer insights and market analysis

Omnichannel/digital marketing knowledge

Leadership and talent development

Influencing senior leaders and cross-functional alignment

Excellent communication and negotiation

Data-driven decision making

Ability to lead complex strategic projects

Strategic, visionary, results-oriented

Adaptable, innovative, customer-focused

Onsite in Quezon City

Job description

Leads the development and execution of long-term brand strategies that drive sustainable business growth, strengthen brand equity, and maximize market share and profitability. Oversees a portfolio of brands, product categories, or business units, ensuring alignment between brand vision, commercial objectives, consumer needs, and market opportunities. Provides strategic direction across marketing, product innovation, retail activation, media investments, consumer engagement, and brand communications while leading cross-functional teams and external partners to deliver best-in-class brand experiences.

JOB DUTIES AND RESPONSIBILITIES

• Develops and drives the overall brand vision, strategy, and long-term growth plans aligned with corporate objectives and business targets.

• Leads the creation and execution of annual and multi-year brand plans, ensuring sustainable growth in sales, profitability, market share, and brand equity.

• Oversees the strategic direction and execution of integrated marketing campaigns, brand communications, product launches, and consumer engagement initiatives across all channels.

• Drives portfolio strategy, including brand positioning, category expansion, product innovation, line extensions, and lifecycle management.

• Establishes performance metrics and KPIs to assess brand health, campaign effectiveness, customer engagement, and business performance.

• Leads consumer, market, and competitive intelligence initiatives to identify growth opportunities, emerging trends, and evolving customer needs.

• Partners with Executive Leadership, Sales, Merchandising, Product Development, Retail Operations, and other key stakeholders to ensure alignment between brand strategies and commercial priorities.

• Directs the development and implementation of national, regional, and local marketing strategies that strengthen brand presence and drive consumer demand.

• Oversees media investment strategy, ensuring optimal allocation of marketing resources and maximizing return on investment (ROI).

• Leads agency relationships across advertising, media, digital, creative, public relations, influencer, and research partners to ensure the delivery of high-impact marketing initiatives.

• Ensures consistent and compelling brand experiences across all consumer touchpoints, including retail stores, e-commerce platforms, events, activations, and digital channels.

• Provides strategic direction on merchandising, retail marketing, trade programs, and promotional initiatives to support revenue and brand objectives.

• Leads the annual brand budgeting process and maintains accountability for marketing investments, profitability, and financial performance.

• Monitors and evaluates industry developments, consumer behavior, competitive activity, and market dynamics to inform strategic decision-making.

• Builds, develops, and mentors high-performing marketing and brand management teams, fostering a culture of innovation, accountability, and continuous improvement.

• Represents the brand in executive-level discussions, strategic planning sessions, industry events, and key external stakeholder engagements.

• Drives organizational transformation and innovation initiatives that enhance brand competitiveness and business performance.
  

QUALIFICATIONS

• Bachelor's Degree in Marketing, Business Management, Advertising, Communications, or a related field

• Master's Degree in Business Administration (MBA) or a related discipline is an advantage

• Minimum of 15 years of progressive experience in Brand Management, Marketing, Product Management, or related fields

• At least 5 years of leadership experience managing brand, marketing, or commercial teams

• Proven track record in developing and executing successful brand growth strategies and integrated marketing programs

• Experience leading multiple brands, product categories, business units, or regional portfolios

• Strong background in fashion, retail, FMCG, consumer goods, lifestyle, or related industries

• Demonstrated experience in brand transformation, innovation, product development, and portfolio management

• Strong commercial and financial acumen with experience managing significant marketing investments and budgets

• Extensive experience in consumer insights, market analysis, and strategic planning

• Strong understanding of omnichannel marketing, digital commerce, media strategy, and customer engagement

• Exceptional leadership, coaching, and talent development capabilities

• Proven ability to influence senior leaders and drive alignment across cross-functional teams

• Excellent communication, presentation, negotiation, and stakeholder management skills

• Strong analytical and data-driven decision-making capabilities

• Ability to lead complex projects and strategic initiatives in a fast-paced environment

• Strategic, visionary, and results-oriented mindset

• Highly adaptable, innovative, and customer-focused

• Amenable to an onsite work set-up in Quezon City