BDE | Channel Sales Secondary

Samriddhi Automations Pvt. Ltd.; Hinoba-an; On-site; PHP 397,000 - 595,000; Full time

Job summary

Sparsh is expanding its market reach through a strong distributor and dealer ecosystem across India's surveillance and security markets. This role sits within the channel sales organisation and focuses on driving secondary sales, dealer productivity, product availability, and market penetration across the assigned territory.

You will work directly with distributors, dealers, retailers, and system integrators while coordinating with internal teams to ensure demand generation and smooth product

Qualifications

• 2–5 years of experience in Secondary Sales, Channel Sales, Dealer Development, Territory Sales, or Business Development
• Experience in CCTV, electronic security, networking, electrical, electronics, or IT hardware is preferred
• Hands-on experience working with distributors, dealers, retailers, and system integrators

Responsibilities

• Drive product movement through distributors and dealers to achieve territory sales and liquidation targets
• Build relationships, activate partners, monitor productivity, and support channel growth
• Conduct dealer meetings, product demonstrations, training, promotions, and market activation activities
• Monitor distributor stock, coordinate replenishment, track market coverage, and identify territory opportunities
• Track secondary sales, pipeline, competitor activity, customer feedback, and territory performance

Skills

Secondary Sales

Channel Sales

Dealer Development

Territory Growth

Job description

Secondary Sales | Dealer Development | Channel Management | Territory Growth

PAN India

2–5 years

Secondary Sales | Channel Sales | Dealer Development

Secondary Sales | Channel Sales | Dealer Development

reporting_to

work_nature

Field-driven / Revenue-focused / Relationship-led

Where this role sits

Sparsh is expanding its market reach through a strong distributor and dealer ecosystem across India's surveillance and security markets.

This role sits within the channel sales organisation and focuses on driving secondary sales, dealer productivity, product availability, and market penetration across the assigned territory.

You will work directly with distributors, dealers, retailers, and system integrators while coordinating with internal teams to ensure demand generation and smooth product movement.

The role

This role is:

Secondary Sales Channel Management Dealer Development Territory Growth Market Expansion

What you’ll work on

Secondary Sales

Drive product movement through distributors and dealers to achieve territory sales and liquidation targets

Build relationships, activate partners, monitor productivity, and support channel growth

Conduct dealer meetings, product demonstrations, training, promotions, and market activation activities

Monitor distributor stock, coordinate replenishment, track market coverage, and identify territory opportunities

Track secondary sales, pipeline, competitor activity, customer feedback, and territory performance

Who this role is for

• 2–5 years of experience in Secondary Sales, Channel Sales, Dealer Development, Territory Sales, or Business Development
• Experience in CCTV, electronic security, networking, electrical, electronics, or IT hardware is preferred
• Hands-on experience working with distributors, dealers, retailers, and system integrators
• Proven ability to drive secondary sales, product liquidation, dealer activation, and market expansion
• Strong interpersonal, negotiation, presentation, and customer-handling skills
• Ability to analyse sales performance, stock movement, and market trends
• Willingness to travel extensively across the assigned territory

What you’ll learn here

• How secondary sales and channel distribution work in the surveillance industry
• How dealer networks are developed, activated, and scaled
• How market coverage, product liquidation, and territory performance are managed
• How market intelligence and competitor activity inform sales decisions
• How distributor, dealer, and internal teams work together to grow a territory
• Build and grow a distributor and dealer network across the surveillance market
• Drive visible revenue and market-share growth in an assigned territory
• Work directly with customers, retailers, dealers, and system integrators
• Gain hands-on exposure to CCTV and electronic security products
• Play a key role in expanding Sparsh's market presence across India

Applications are reviewed on a rolling basis