B2B Segment Marketing Lead: Demand & Growth

Globe Telecom; Pateros; On-site; PHP 2,000,000 - 4,800,000; Full time

Job summary

Globe Telecom, a leading Philippine telecommunications company, seeks a B2B Segment Marketing Lead to develop and execute marketing strategies for assigned industries and to lead a team driving demand generation and pipeline targets.

The role collaborates with content marketing, ABM, and product integration to ensure cohesive GTM efforts from awareness to conversion and to optimize marketing programs.

Qualifications

• 5+ years in Brand Management, telco or FMCG preferred.
• B2B marketing experience required.
• 3–5 years managing a marketing team.
• Proficient in Brand Building, Communications Strategy & PR.
• Proficient in Marketing Strategy, Planning & Implementation.
• Proficient in Project Management.
• Proficient in Strategic Partnerships & Alliances.
• Knowledgeable in Account Based Marketing.
• Bachelor’s degree in Marketing/Business required; MBA preferred.

Responsibilities

• Develop and execute marketing strategies for assigned industries.
• Lead a team of segment managers and analytics professionals.
• Drive demand generation, MQLs and pipeline targets.
• Collaborate with content marketing and B2B stakeholders.
• Align efforts with organizational goals across the funnel.

Skills

Brand management

B2B marketing

Team leadership

Brand building

Communications strategy

PR

Marketing strategy

Planning & implementation

Project management

Strategic partnerships

Account Based Marketing

Education

Bachelor’s degree in Marketing/Business

MBA or Master’s degree preferred

Job description

Globe Telecom, a leading Philippine telecommunications company, seeks a B2B Segment Marketing Lead to develop and execute marketing strategies for assigned industries and to lead a team driving demand generation and pipeline targets.

The role collaborates with content marketing, ABM, and product integration to ensure cohesive GTM efforts from awareness to conversion and to optimize marketing programs.