Segment Marketing Manager

Globe Telecom; Pateros; On-site; PHP 2,000,000 - 4,800,000; Full time

Job summary

Globe Telecom, a leading Philippine telecommunications company, seeks a B2B Segment Marketing Lead to develop and execute marketing strategies for assigned industries and to lead a team driving demand generation and pipeline targets.

The role collaborates with content marketing, ABM, and product integration to ensure cohesive GTM efforts from awareness to conversion and to optimize marketing programs.

Qualifications

• 5+ years in Brand Management, telco or FMCG preferred.
• B2B marketing experience required.
• 3–5 years managing a marketing team.
• Proficient in Brand Building, Communications Strategy & PR.
• Proficient in Marketing Strategy, Planning & Implementation.
• Proficient in Project Management.
• Proficient in Strategic Partnerships & Alliances.
• Knowledgeable in Account Based Marketing.
• Bachelor’s degree in Marketing/Business required; MBA preferred.

Responsibilities

• Develop and execute marketing strategies for assigned industries.
• Lead a team of segment managers and analytics professionals.
• Drive demand generation, MQLs and pipeline targets.
• Collaborate with content marketing and B2B stakeholders.
• Align efforts with organizational goals across the funnel.

Skills

Brand management

B2B marketing

Team leadership

Brand building

Communications strategy

PR

Marketing strategy

Planning & implementation

Project management

Strategic partnerships

Account Based Marketing

Education

Bachelor’s degree in Marketing/Business

MBA or Master’s degree preferred

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description

The B2B Segment Marketing Lead is responsible for developing and executing comprehensive marketing strategies for their assigned industry/vertical. This role entails leading a team of segment managers and analytics professionals to drive demand generation, achieve marketing qualified lead (MQL) and pipeline targets, and optimize marketing programs. The B2B Segment Marketing Lead collaborates with content marketing and other B2B stakeholders to align efforts with organizational goals, ensuring effective execution across the entire marketing funnel from awareness to conversion and use.

DUTIES AND RESPONSIBILITIES

Strategy Development: Deeply understand the customer segment and business challenges to create targeted marketing strategies that support business objectives. Identify and leverage new customer insights and behaviors to drive Globe's purpose and strategic direction. Align segment-specific strategies with the broader business goals, ensuring cohesive and effective marketing efforts.

Marketing Strategy Execution Strengthen ecosystem linkages to build a strong foothold in assigned priority Industries. Acquire customers and ensure the utilization of our unique, practical and relevant products and solutions offerings that will help drive the growth of their business. Implementation of advertising and promotions, subsidies, and off-books spending to ensure resources are well-allocated (ATL and BTL split) and efficiently spent (including opex).

Execution of 360 campaign/ related programs and ensuring seamless and timely execution. Monitoring job progress vs. key milestones and ensuring scheduled delivery execution. Consolidating post-mortems from concerned departments and preparing post-mortem reports for the GTM processes.

Monitors and reviews all GTM activities and results of the entire segment vis‑à‑vis overall KPIs. Project Management: Oversee all ongoing marketing projects and processes, guiding the team to ensure smooth and effective implementation. Identify opportunities for innovation, encouraging the team to think creatively and explore new marketing approaches.

Technology and Product Integration: Recognize and capitalize on opportunities to integrate core and ICT services into marketing strategies. Implement product bundles tailored to industry‑specific needs, promoting relevant ICT solutions. Account-Based Marketing: Drive ABM programs, ensuring metrics and performance outcomes are met and communicated effectively to stakeholders.

Lead the implementation of ABM strategies, sharing results and insights to refine and optimize future efforts.

REQUIREMENT

Minimum 5 years experience in Brand Management, preferably in the telco industry or FMCG industry Experience in B2B Marketing is preferred. At least 3-5 years of experience in managing a professional marketing team Proficient in Brand Building, Communications Strategy, and PR Proficient in Marketing Strategy, Planning and Implementation Proficient in Project Management Proficient in Strategic Partnerships & Alliances Knowledgeable in Account Based Marketing Bachelor’s degree in Marketing, Business Administration/ Management, or a related field is required.

A Master’s degree or MBA is preferred. Equal Opportunity Employer Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of

Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of

Good, explore opportunities with us. Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices.

We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most. Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s

New York. Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.

Purpose In everything we do, we treat people right to create a Globe of Good.

Vision We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.

Mission

We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.