Product And Solutions Marketing Manager

Globe Telecom; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Globe Telecom in the Philippines is seeking a Product and Solutions Marketing Manager to champion Globe Business Core and ICT solutions, driving demand and customer adoption.

You will develop innovative marketing strategies, analyze campaign performance, and coordinate go-to-market programs with cross‑functional teams and external partners. A strong B2B marketing background and 5+ years of experience are expected.

Qualifications

• Minimum 5 years of experience in Brand Management or Product/Brand Marketing.
• Experience in telecommunications or tech field preferred.
• B2B experience and market insighting is advantageous.
• Strong knowledge of marketing principles, particularly in B2B contexts.
• Bachelor’s Degree in Business Management/Marketing.

Responsibilities

• Develop creative marketing strategies for Globe Business Core and ICT solutions to drive revenue and engagement.
• Collaborate with cross-functional teams to generate awareness and drive retention and growth to meet targets.
• Position Globe Business with a clear customer value proposition against competitors.
• Lead go-to-market and communications strategies with external teams for program targets.
• Measure performance and optimize campaigns based on data and learnings.
• Coordinate with partners, vendors, and agencies for seamless program execution.

Skills

Brand marketing

B2B marketing

Marketing strategy

Cross-functional collaboration

Education

Bachelor's Degree in Business Management/Marketing

Job description

Product and Solutions Marketing Manager

Company : Globe Telecom Job Type : Full Time Philippines

Job Description - Product and Solutions Marketing Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

The B2B Product Marketing Manager is tasked with championing Globe Business’ Core and ICT solutions by creating awareness, driving demand, and influencing customer acquisition and usage. This role involves developing and implementing innovative marketing strategies, analyzing campaign performance, and ensuring seamless execution of go-to-market initiatives.

DUTIES AND RESPONSIBILITIES:

• Develop creative and future-forward marketing strategies for the Globe Business Core and/or ICT Solutions to drive revenue and customer engagement.

• Work closely with the cross-functional teams to develop and execute marketing programs to generate awareness and drive retention and customer growth to meet business and revenue targets.

• Utilize knowledge of the assigned solutions to influence the 7Ps of marketing and create a unique customer value proposition.

• Stay informed about industry trends, market conditions, and competitive efforts to inform strategic planning.

• Differentiate and position Globe Business against competitors, defining a clear customer value proposition.

• Lead go-to-market and communication strategies in collaboration with relevant external teams to drive program targets.

• Recommend activation programs to create awareness, acquisition, revenues, trial, and usage aligned with Globe Business' value proposition.

• Ensure seamless execution of programs in coordination with support units, partner vendors, and agencies.

• Collaborate with internal teams and partners to ensure the marketing objectives are aligned with the other departments goals.

• Measure and report performance of all marketing activities through thoughtful and insightful reporting and recommend continuous campaign enhancements based on learnings and feedback.

REQUIREMENTS:

• Minimum 5 years of work experience in Brand Management/Product Marketing/Brand Marketing or related fields

• Experience in telecommunications or tech-related field preferred

• B2B experience and market insighting experience are advantageous

• Strong knowledge of marketing principles, particularly in B2B contexts

• Bachelor’s Degree in Business Management/Marketing

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.