B2B Growth & Retention Lead (Lifecycle Marketing)

Optum, a UnitedHealth Group Company; Philippines; On-site; PHP 420,000 - 660,000; Full time

Job summary

Optum, a UnitedHealth Group Company, is seeking a Marketing Operations professional to support audience-specific growth and lifecycle initiatives across digital, email, social, CRM, and direct channels. You will plan, coordinate content, route approvals, QA, and report on performance to drive engaged, compliant campaigns.

The role emphasizes collaboration with legal, privacy, analytics, and product teams, ensuring timely execution and optimization. 8PM-5AM Manila time readiness is required.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 3+ years in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, or related roles.
• Experience supporting multi-channel campaigns across digital, email, web, direct mail, CRM, or related channels.
• Strong organizational and project coordination skills with multiple deadlines and stakeholders.
• Excellent writing, editing, and communication with brand and compliance focus.
• Comfortable analyzing campaign data and dashboards for optimization.

Responsibilities

• Support execution of audience growth and retention campaigns across channels.
• Assist with planning, content coordination, routing, approvals, QA, and performance reporting.
• Translate insights into practical deliverables, briefs, and activation checklists.
• Coordinate with cross-functional teams to track tasks, dependencies, and approvals.
• Assist with segmentation, personalization, testing, and tracking needs.
• Monitor performance and prepare updates for managers and stakeholders.
• Maintain project trackers, calendars, asset inventories, and records.
• Identify audience barriers and opportunities to improve conversion and retention.
• Support process improvements and AI-enabled workflows with human governance.
• Manage multiple assignments with attention to detail and timely follow-through.

Skills

Multi-channel campaigns

CRM lifecycle marketing

Campaign operations

Analytics dashboards

Content coordination

Stakeholder management

AI-enabled workflows

Adobe tools

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

CRM

Marketing automation

Content management

Analytics dashboards

Adobe tools

Job description

Optum, a UnitedHealth Group Company, is seeking a Marketing Operations professional to support audience-specific growth and lifecycle initiatives across digital, email, social, CRM, and direct channels. You will plan, coordinate content, route approvals, QA, and report on performance to drive engaged, compliant campaigns.

The role emphasizes collaboration with legal, privacy, analytics, and product teams, ensuring timely execution and optimization. 8PM-5AM Manila time readiness is required.