Associate Manager, Commercial Segment Marketing

InterContinental Hotels Group; Makati; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

InterContinental Hotels Group is seeking an Associate Manager, Commercial Segment Marketing in Manila to support the development and execution of global marketing programs for Corporate Transient, Groups, Events, and Business Edge initiatives.

You will manage timelines, coordinate with creative and channel partners, QA assets, and ensure stakeholder alignment across AMER and Global teams, while maintaining thorough playbooks and documentation.

Qualifications

• 2-5 years of progressive marketing experience in corporate or agency settings.
• Associates or Bachelor's Degree required.
• Strong timeline management and stakeholder communication skills.

Responsibilities

• Support global and AMER marketing initiatives including integrated campaigns for Corporate Transient, Groups and Events, and Business Edge programs.
• Submit requests to creative and channel partners following intake processes.
• Manage end-to-end timelines to ensure timely delivery of marketing assets to stakeholders and external partners.
• Coordinate with internal teams to source content and obtain approvals from brand partners.
• Facilitate cross-functional feedback between stakeholders and creative partners.
• QA all materials against briefs and feedback during reviews and before final delivery.
• Collaborate with AMER Commercial & Segment Marketing, Global Sales Strategy, Creative Services, and Content Ops teams.
• Attend weekly standups and project touchpoints for assigned marketing projects.
• Maintain documentation of program and campaign playbooks.

Skills

Project management

Stakeholder management

Attention to detail

Verbal communication

Time management

Problem solving

Critical thinking

Excel

MS Office

B2B marketing

Education

Associates or Bachelor's Degree

Tools

Excel

MS Office

Job description

Role Purpose

The Associate Manager, Commercial Segment Marketing role is key in assisting with the development and implementation of global broad-base programs and campaigns for Commercial Segment Marketing by ensuring operational excellence across all touchpoints. The position is responsible for maintaining high-quality campaign delivery through management of timelines, feedback, QA, documentation, and issue resolution, while collaborating cross-functionally with internal teams and agency partners.

Key Accountabilities

• Support global and AMER marketing initiatives such integrated paid and owned media campaigns for critical segments including Corporate Transient, Groups and Events and IHG Business Edge program.
• Submit new requests to creative and channel partners following our marketing intake processes.
• Manage end to end timelines to ensure timely delivery of marketing assets to stakeholders and external partners.
• Outreach to internal teams to source content and obtain approvals from brand partners.
• Facilitate feedback between internal stakeholders and creative partners.
• QA of all materials against brief and stakeholder feedback during each review cycle and before final delivery.
• Work in collaboration with the AMER Commercial & Segment Marketing, Global Sales Strategy, Creative Services, Integrated Brand Marketing, Email, Social, and Content Ops teams
• Attend weekly standup meetings and weekly touchpoints regarding assigned B2B segment marketing projects
• Support manager(s) and director with other marketing initiatives and global marketing campaigns, as required
• Maintain documentation of program and campaign playbooks

Key Skills & Experiences

Education –

Associates or Bachelors Degree

Experience –

2-5 Years of progressive work-related experience in corporate or agency marketing environment.

Technical Skills and Knowledge –

• Ability to manage multiple projects and timelines at once
• Experience with stakeholder management
• Strong attention to detail
• Excellent verbal communication skills with the ability to collaborate effectively
• Process-oriented with strong time management and organization skills
• Strong problem-solving and critical thinking skills
• Ability to thrive in complex, nuanced environments
• Proficient in Excel and other MS Office applications
• B2B marketing experience a plus