Senior Marketing Manager (Onsite)

Red Planet Philippines Services Corporation; Makati; On-site; PHP 2,500,000 - 3,800,000; Full time

Job summary

Red Planet Philippines Services Corporation seeks a strategic and commercially driven Senior Marketing Manager to own the long-term marketing vision for the company. You will craft and drive strategic marketing roadmaps across brand, digital, CRM, and partner channels to boost bookings and loyalty.

You will lead data-backed decisions, oversee SEO and paid media, and collaborate with Revenue, IT, and Operations to translate business goals into impactful campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business Strategy, Communications, or related fields; MBA or master’s preferred.
• 8+ years of marketing experience with at least 4 years in a strategic or senior leadership capacity.
• Demonstrated success leading integrated marketing strategies that impact business KPIs.
• Advanced knowledge of both traditional and digital marketing, with deep expertise in SEO, analytics, and digital acquisition.
• Proven experience working in hospitality, travel, e-commerce, or multi-site consumer brands.

Responsibilities

• Own and define the marketing vision and roadmap aligned with the Company’s 3–5 year commercial and expansion strategy.
• Architect a holistic marketing strategy across brand, digital, content, CRM, traditional, and partner marketing.
• Translate commercial goals into integrated campaigns that generate measurable business results.
• Lead brand storytelling and value proposition evolution to deepen market relevance and customer trust.
• Champion a performance marketing culture leveraging data, analytics, and A/B testing to optimize efforts.
• Work closely with BI, revenue management, and digital teams to ground strategies in data and insights.
• Design and launch campaigns with deep understanding of hotel revenue data and reports.
• Oversee advanced digital strategies with a focus on SEO, content performance, paid media, website optimization, and conversion rate improvement.
• Drive direct channel (website/app) growth to balance OTA dependency and increase profitability.
• Collaborate with Revenue, IT, HR, Operations to align marketing with business direction.
• Support initiatives such as hotel openings, rebranding, new product offerings, and loyalty program development.
• Strengthen brand consistency across consumer touchpoints and partnerships.
• Manage creative direction, tone of voice, and customer experience from awareness to loyalty.

Skills

Strategic marketing leadership

Cross-functional collaboration

SEO

Digital acquisition

Brand strategy

Hospitality industry knowledge

Education

Bachelor’s degree in Marketing, Business Strategy, Communications, or related fields

MBA or master’s degree preferred

Job description

Role Summary

We are seeking a strategic and commercially driven Senior Marketing Manager to lead the full spectrum of marketing for the Company. This is a senior-level position focused not just on execution, but on designing and owning a long-term marketing vision that aligns with the Company’s growth, revenue, and brand strategies.

You will be responsible for crafting and driving the strategic marketing roadmaps, encompassing brand direction, multi-channel campaign strategy, and the integration of data-backed insights to drive customer acquisition, direct bookings, and brand loyalty. This role requires a strong leader who understands the intersection between marketing, business performance, and customer behavior.

Key Responsibilities

Strategic Leadership

• Own and define the marketing vision and roadmap aligned with the Company’s 3–5 year commercial and expansion strategy.
• Lead market positioning in the hospitality segment through competitive analysis and customer segmentation to identify growth opportunities in both existing and new markets.
• Act as the marketing thought partner to the Executive Team, providing input on business strategy, digital transformation, and market expansion.

Integrated Marketing Strategy

• Architect a holistic marketing strategy across brand, digital, content, CRM, traditional, and partner marketing.
• Translate commercial goals (e.g., occupancy, ADR, RevPAR, loyalty) into integrated campaigns that generate measurable business results.
• Lead brand storytelling and value proposition evolution to deepen market relevance and customer trust.

Data-Driven Decision-Making

• Champion a performance marketing culture that leverages data, analytics, and A/B testing to continuously optimize efforts.
• Work closely with BI, revenue management, and digital teams to ensure marketing strategies are grounded in data and customer insights.
• Design and launch marketing campaigns through an exhibition of deep understanding and capability of analysis of hotel revenue data and reports.

Digital Marketing Excellence

• Oversee advanced digital strategies with a strong focus on SEO, content performance, paid media, website optimization, and conversion rate improvement.
• Drive direct channel (website/app) growth to balance OTA dependency and increase booking profitability.

Cross-Functional Influence

• Collaborate with key departments (Revenue, IT, HR, Operations) to align marketing efforts with overall business direction and operational capabilities.
• Support strategic initiatives such as hotel openings, rebranding, new product offerings, and loyalty program development.

Brand Architecture and Governance

• Strengthen brand consistency across all consumer touchpoints, internal communications, and external partnerships.
• Manage creative direction, tone of voice, and the customer experience from awareness to loyalty.

Key Qualifications

• Bachelor’s degree in Marketing, Business Strategy, Communications, or related fields; MBA or master’s preferred.
• Work experience in the hospitality industry is highly preferred.
• 8+ years of marketing experience with at least 4 years in a strategic or senior leadership capacity.
• Demonstrated success leading integrated marketing strategies that impact business KPIs.
• Advanced knowledge of both traditional and digital marketing, with deep expertise in SEO, analytics, and digital acquisition.
• Proven experience working in or with hospitality, travel, e-commerce, or multi-site consumer brands.
• Strategic thinker with a strong commercial mindset and ability to translate business needs into marketing outcomes.
• Excellent communication, leadership, and cross-functional collaboration skills.

What Successful Candidate Looks Like

• A self-starter senior talent who is capable of self-leadership and team leadership.
• Capable of creating a unified, high-performing marketing strategy aligned with the company’s growth targets.
• Has a good understanding and grasp of the hospitality segment, particularly the dynamics of revenue and marketing in the industry
• Capable of implementing initiatives that will lead to increased brand equity and unaided awareness across key markets.
• Capable of growing direct bookings and customer lifetime value.
• Capable of designing, implementing, and maintaining a well-integrated marketing team functioning as a strategic pillar of the organization.