Assistant Product Manager

ElenJ Consulting Company Corp.; Mandaluyong; On-site; PHP 390,600 - 558,000; Full time

Job summary

A consulting company in the Philippines seeks a marketing professional to drive brand strategy and execution. The role involves planning and managing marketing programs, with emphasis on consumer engagement through awareness-to-conversion campaigns. Ideal candidates will have a degree in Business Administration or related fields, along with at least 3 years of experience in marketing, specifically within Fast Moving Consumer Goods. The position offers an exciting opportunity to manage brand profitability and develop strategic marketing initiatives.

Qualifications

• Graduate of a 4 year degree course in Business Administration, Communications, Management or related fields.
• At least 3 years of related experience.
• Licensed Purchasing buyer is an advantage.

Responsibilities

• Develop overall brand strategy and planning.
• Execute Awareness-to-Conversion campaigns to drive consumer engagement.
• Monitor and manage brand profit & loss (P&L).

Skills

Experience in Fast Moving Consumer Goods marketing

Purchasing background

Data-driven insights

Multi-channel strategies

Education

4 year degree in Business Administration, Communications, Management or related fields

Job description

Qualifications:

• Graduate of a 4 year degree course in Business Administration, Communications/ Communications Tech, Management or related fields.
• With at least 3 years of related experience in related fields/ industry.
• Experience in a Fast Moving Consumer Goods marketing is a plus.
• Preferably with purchasing background, Licensed Purchasing buyer is an advantage.
• Experience in a Fast Moving Consumer Goods marketing is a plus.

Job Description:

• Overall brand strategy & planning, marketing program execution, financial management, and product management.
• Brand building and development: Work closely with the Segment Head to build & develop the assigned brand.
• Execute Awareness-to-Conversion campaigns: Drive integrated campaigns that move consumers through the marketing funnel, leveraging data-driven insights & multi-channel strategies to maximize brand engagement & conversion.
• Marketing Program execution: Lead consumer funnel program execution.
• Budget Planning & Monitoring: Monitor & analyze metrics; and manage brand profit & loss (P&L)