Assistant General Manager

Private Advertiser; Parañaque; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Private Advertiser in the Philippines seeks a seasoned Sales and Marketing leader to drive distribution, channel development, pricing, and promotions. You will guide day-to-day commercial performance, expand market share, and support brand building across routes to market.

You will lead field teams, mentor supervisors, and align goals with plant operations to ensure supply meets demand. A strong track record in FMCG, 5–8 years, and willingness to travel between facilities are essential for

Qualifications

• 5–8 years of relevant experience in food manufacturing, FMCG, or consumer goods with a strong sales/marketing record.
• Strong track record delivering volume, market share, and distribution results.
• Willingness to learn manufacturing and operations and travel between facilities.

Responsibilities

• Execute and direct the sales and marketing plan: distribution, channel development, trade marketing, pricing, and promotions.
• Drive day-to-day commercial performance, managing volume, market share, and sell-out targets across all routes to market.
• Support brand building and consumer marketing, including market insights, trade and retail execution, and new product launches.
• Manage field sales and merchandising teams, monitoring coverage, distribution, and trade spend effectiveness.
• Track commercial KPIs and recommend corrective actions to the General Manager.
• Help lead, motivate, and develop the sales and marketing team, coaching supervisors and field teams for higher performance.
• Support the General Manager in cascading goals and building a culture of accountability and strategic ownership.
• Actively learn core operational fundamentals and coordinate with plant operations to balance supply and demand.
• Participate in plant visits and on-site learning activities as part of ongoing development.

Skills

Sales management

Key account management

Trade marketing

People leadership

Strategic planning

Channel development

Education

Business/Marketing degree

Job description

Key Responsibilities

A. Sales and Marketing

• execute and help direct the sales and marketing plan: distribution, channel development, trade marketing, key account management, pricing, and promotions.

• drive day-to-day commercial performance, managing volume, market share, and sell-out targets across all routes to market.

• support brand building and consumer marketing, including market insights, trade and retail execution, and new product launches.

• manage field sales and merchandising teams, monitoring coverage, distribution, and trade spend effectiveness.

• track commercial KPIs and recommend corrective actions to the General Manager.

B. People Leadership

• help lead, motivate, and develop the sales and marketing team, coaching supervisors and field teams for higher performance.

• support the General Manager in cascading goals and building a culture of accountability and strategic ownership.

C. Operations and Manufacturing

• Actively learn the core operational and manufacturing fundamentals - production flow, quality assurance, food safety, and supply chain

• Support coordination between the commercial team and plant operations to ensure supply meets demand.

• Participate in plant visits and on-site learning activities as part of ongoing development.
  

Qualifications and Requirements

Required:

• Education: degree in Business, Marketing, Sales & Marketing, Business Administration, Commerce, or a related business field. Engineering and Food Science backgrounds are acceptable but secondary to a strong commercial profile.

• Experience: 5-8 years of relevant experience in food manufacturing, FMCG, or a related consumer goods business, with a strong, demonstrable record in sales and marketing.

• Commercial track record: proven ability to deliver volume, market share, and distribution results through sales management, key accounts, and trade marketing.

• Learning mindset: willingness and aptitude to learn the manufacturing and operations side of the business, with a genuine interest in plant operations.

• People skills: strong people and communication skills, with experience leading or supervising teams.

• Travel: willingness to travel between facilities and attend on-site manufacturing operations.
  

Preferred:

• experience in food manufacturing or FMCG specifically

• exposure to brand management, new product launches, or trade marketing

• basic familiarity with food safety and quality standards