General Manager

Private Advertiser; Parañaque; On-site; PHP 5,000,000 - 10,000,000; Full time

Job summary

Private Advertiser is seeking a senior commercial leader to drive national sales and marketing with full P&L ownership. The role requires building a high-performing team and aligning commercial strategy with operations to maximize revenue, market share and brand equity.

You will own end-to-end sales strategy, lead a cross-functional organization, and guide strategic initiatives across product launches, pricing, distribution and trade marketing while ensuring food safety and regulatory compliance.

Qualifications

• MBA or advanced degree preferred with strong commercial track record.
• Degree in Business, Sales & Marketing, Commerce or related field.
• Experience in food manufacturing or FMCG is essential, with senior leadership exposure.
• Proven ability to lead multiple functions (sales, marketing, operations).
• Financial fluency including P&L management and capital expenditure planning.

Responsibilities

• Lead national sales and marketing organization to drive revenue growth, market share and brand equity.
• Own end-to-end sales strategy: distribution, key accounts, trade marketing, pricing and route-to-market.
• Drive new business development and market expansion with profitable growth.
• Direct brand management including positioning, consumer insights, advertising and launches.
• Set and monitor commercial KPIs and take corrective actions as needed.
• Build and lead a high-performing leadership team with succession planning.
• Oversee manufacturing operations to ensure supply suitability, quality and food safety.
• Align sales demand with supply chain and production planning to meet service levels.
• Own the organization P&L and oversee budgeting, expenses and capex decisions.

Skills

Strategic leadership

Sales & Marketing leadership

Operations management

Financial acumen

Communication

Education

MBA or advanced degree

Business/Commerce degree

Job description

Key Responsibilities

A. Sales and Marketing Leadership

• lead and direct the national sales and marketing organization, developing and executing the commercial plan that drives revenue growth, market share, and brand equity.

• own the sales strategy end-to-end: distribution and channel development, key account management, trade marketing, pricing, promotions, and route-to-market planning.

• drive new business development and market expansion, identifying growth opportunities and converting them into profitable volume.

• direct brand management and consumer marketing, including brand positioning, consumer and market insights, advertising and media, and successful new product launches.

• set and monitor commercial KPIs (sales targets, market share, sell-out, distribution coverage, trade spend efficiency) and take corrective action against plan.

B. People Leadership

• build and lead a high-performing team of department heads and managers, creating a motivated, skilled, and accountable organization.

• coach, develop, and mentor executives, building a leadership pipeline with robust succession planning.

C. Operations and Manufacturing

• oversee manufacturing operations to ensure supply availability and capacity meet market demand, with ownership of production efficiency, quality, and food safety.

• align sales demand with supply chain and production planning to deliver service levels and cost targets.

• drive continuous improvement in plant performance, new product implementation, and long-term capacity strategy.

D. Financial Accountability

• own the organization P&L, including budgeting, expense management, profitability improvement, and capital investment decisions to maximize shareholder value.

Qualifications and Requirements

Required:

• Education: degree in Business, Sales & Marketing, Business Administration, Commerce, or a related business field. An MBA or equivalent advanced degree is a plus. Engineering and Food Science backgrounds are given secondary priority and are considered only when complemented by a strong commercial track record.

• Experience: minimum 10 years of relevant experience in food manufacturing or FMCG, with at least 5 years in a senior leadership role overseeing multiple functions.

• Sales & Marketing: substantial, proven background in sales and marketing at a strategic leadership level, covering sales management, brand and trade marketing, key accounts, and channel development.

• Operations: clear and demonstrated experience on the operations and manufacturing side of a food business, including production, quality, and supply chain.

• People: strong people leadership with the ability to build teams, develop talent pipelines, and lead organizational development.

• Finance: financial acumen with proficiency in budgeting, P&L management, capital expenditure planning, and investment evaluation.

• Communication: strong communication and stakeholder skills to cascade strategy across all levels and report to corporate officers.

• Travel: willingness to travel between facilities and attend on-site manufacturing operations as needed.

Preferred:

• experience in food manufacturing specifically

• familiarity with food safety standards, labeling requirements, and local and international food regulations

• experience managing both commercial and plant organizations