Assistant Franchise Development & Growth Manager

Breadwinners Foods Corporation; Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Cocopan is seeking an Assistant Franchise Development & Growth Manager to own the growth strategy for franchise partners. The role blends digital acquisition, lead management, franchise sales, and investor presentations to drive expansion.

The ideal candidate will manage the growth funnel from lead generation to applicant conversion, and will engage with entrepreneurs and business owners while tracking campaign performance and funnel metrics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management, or related field.
• 5+ years of franchise development, B2B growth, sales leadership, or business development.
• Proven experience managing paid Meta campaigns and interpreting Ads Manager performance.
• Hands-on experience managing CRM-based sales funnels.
• Strong presentation and communication skills in English and Filipino.
• Experience engaging with investors, entrepreneurs, or business owners.
• Strong analytical skills with the ability to interpret funnel performance and reports.
• Self-driven, organized, and comfortable managing targets independently.

Responsibilities

• Develop franchise growth plans aligned with business targets and expansion goals.
• Plan, launch, and optimize Meta ads for franchise recruitment and growth.
• Own the franchise sales pipeline through CRM platforms and ensure visibility.
• Conduct Franchise Discovery Sessions and present investment requirements.
• Prepare weekly franchise growth updates and monthly funnel performance reports.
• Analyze data from CRM and marketing campaigns to improve conversion.

Skills

Franchise Development

Growth Marketing

Meta Ads Management

Lead Generation

Conversion

CRM Management

Sales Funnel Optimization

Business Presentation

Data Analysis

Relationship Management

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Respond.io

WhatsApp Business

Job description

Job Overview

Cocopan is looking for a Assistant Franchise Development & Growth Manager who will own the growth strategy behind finding, nurturing, and converting franchise partners.

This senior, hands‑on role combines digital acquisition, lead management, franchise sales, and investor‑facing presentations to drive Cocopan’s franchise expansion. The successful candidate will manage the franchise growth funnel — from generating qualified leads through campaigns, nurturing prospects, conducting presentations, and converting opportunities into franchise applicants.

The ideal candidate is a growth‑oriented professional who is equally comfortable analyzing campaign performance, managing sales pipelines, and engaging with entrepreneurs and business owners.

Key Responsibilities

Franchise Growth Strategy

• Develop franchise growth plans aligned with business targets and expansion goals.

• Set funnel targets and manage strategies to achieve qualified leads and franchise applications.

• Manage franchise marketing budget allocation and recommend investment opportunities.

Digital Marketing & Lead Generation

• Plan, launch, and optimize Meta (Facebook and Instagram) advertising campaigns for franchise recruitment.

• Manage campaign targeting, audience segmentation, creative direction, A/B testing, and performance optimization.

• Monitor campaign metrics including cost per conversation, cost per qualified lead, and conversion performance.

• Ensure proper tracking of franchise leads through landing pages, pixels, and analytics tools.

Funnel & Lead Management

• Own the franchise sales pipeline through CRM platforms such as HubSpot.

• Ensure accurate lead tracking, follow‑ups, stage movement, and pipeline visibility.

• Manage franchise inquiries through chat, calls, and email channels.

• Qualify prospects based on franchise requirements, business readiness, timeline, and location availability.

• Prepare applicant profiles and executive summaries for Founder’s Interviews.

Franchise Presentations & Business Development

• Conduct Franchise Discovery Sessions through online and face‑to‑face meetings.

• Present Cocopan’s franchise opportunity, business model, investment requirements, and support structure.

• Represent Cocopan during Franchise Forums and business opportunity events.

• Build strong relationships with potential franchise partners and address business‑related inquiries.

Reporting & Analytics

• Prepare weekly franchise growth updates and monthly funnel performance reports.

• Analyze data from CRM, chat platforms, and marketing campaigns.

• Identify gaps in the funnel and recommend corrective actions to improve conversion.

Success Measures

• Cost per qualified franchise lead

• Lead‑to‑qualified and qualified‑to‑application conversion rates

• Franchise Discovery Session attendance rate

• Number of submitted applications and Founder’s Interviews

• CRM pipeline accuracy and data completeness

• Timeliness and accuracy of growth reports

Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management, or related field.

• 5+ years of experience in franchise development, B2B growth, sales leadership, or business development.

• Proven experience managing paid Meta campaigns and interpreting Ads Manager performance.

• Hands‑on experience managing CRM‑based sales funnels.

• Strong presentation and communication skills in English and Filipino.

• Experience engaging with investors, entrepreneurs, or business owners.

• Strong analytical skills with the ability to interpret funnel performance and reports.

• Self‑driven, organized, and comfortable managing targets independently.

Preferred Qualifications

• Experience in F&B or retail franchising in the Philippines.

• Experience using HubSpot, Respond.io, WhatsApp Business, or similar platforms.

• Experience handling franchise events, business forums, or investor presentations.

• Experience using AI tools for business process improvement.

Skills & Competencies

• Franchise Development

• Growth Marketing

• Meta Ads Management

• Lead Generation & Conversion

• CRM Management

• Sales Funnel Optimization

• Business Presentation

• Data Analysis

• Relationship Management

Why Join Cocopan?

At Cocopan, we believe in building partnerships with entrepreneurs who share our passion for growth. We value:

Humility | Integrity | Growth | Hospitality | Courage

Join us and help expand a growing neighborhood bakery‑café brand by connecting more entrepreneurs with business opportunities.