Assistant Brand Manager

McDonald's Philippines (Golden Arches Development Corporation); Makati; On-site; PHP 450,000 - 720,000; Full time

Job summary

McDonald's Philippines (Golden Arches Development Corporation) is seeking a marketing professional to support the development and execution of digital marketing strategies for assigned product categories. You will plan and implement digital campaigns, analyze performance data, and collaborate across cross-functional teams and external agencies to deliver content and launches across digital platforms.

The role requires a Bachelor's degree in Business or Marketing, 2+ years in marketing

Qualifications

• Bachelor's Degree in Business, Marketing, or a related field.
• Experience in marketing, preferably with exposure to digital or e-commerce.
• Strong project management and communication skills.
• Comfortable working with cross-functional teams and external partners.
• Proficient in PowerPoint and Excel, with ability to analyze sales and performance data.

Responsibilities

• Digital Marketing Strategy: Support the development and execution of digital marketing strategies and initiatives for assigned product categories.
• Campaign Planning and Performance: Plan and implement digital campaigns, product offers, and platform activities to drive engagement, sales, and profitability.
• Data and Insights Analysis: Analyze campaign performance, sales data, and market trends to identify opportunities, issues, and optimization actions.
• Digital Execution and Coordination: Work with cross-functional teams and external agencies to execute campaigns, including content development and launch plans across digital platforms.

Job description

McDonald's is the largest fast-food chain with over 70,000 employees serving Filipinos all over the Philippines, and we are continuously on the lookout for high-caliber talents to join our growing team!

With us, working means an opportunity to grow with our limitless career opportunities, and experience an empowering, inclusive and safe work environment.

What you will do:

• Digital Marketing Strategy: Support the development and execution of digital marketing strategies and initiatives for assigned product categories.
• Campaign Planning and Performance: Plan and implement digital campaigns, product offers, and platform activities to drive engagement, sales, and profitability.
• Data and Insights Analysis: Analyze campaign performance, sales data, and market trends to identify opportunities, issues, and optimization actions.
• Digital Execution and Coordination: Work with cross-functional teams and external agencies to execute campaigns, including content development and launch plans across digital platforms.

What we are looking for:

• Bachelor's Degree in Business, Marketing, or a related field.
• At least 2 years of experience in marketing, preferably with exposure to digital or e-commerce.
• Strong project management and communication skills.
• Comfortable working with cross-functional teams and external partners.
• Proficient in PowerPoint and Excel, with the ability to analyze sales and performance data.
• Interest or experience in digital content and creative development is a plus.

Who you will work with:

Be part of a high-caliber team where you’ll learn from the best employees from different fields. The diversity in age group makes the team more dynamic and agile in responding to their customers’ needs.