Trade Marketing Officer

McDonald's Philippines (Golden Arches Development Corporation); Philippines; On-site; PHP 450,000 - 750,000; Full time

Job summary

McDonald’s Philippines (Golden Arches Development Corporation) is seeking a dynamic Trade Marketing professional to drive Local Store Marketing, partnerships, and brand activations across the country. You will collaborate with Operations, owners, and cross-functional teams to execute marketing programs and improve restaurant profitability.

The role requires strong project management, negotiation, and stakeholder skills, plus willingness to conduct field visits and monitor campaign performance to

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Experience in trade marketing, local store marketing, partnerships, events, or brand activation.
• Strong project management, negotiation, and stakeholder management skills.
• Ability to analyze sales performance and translate insights into actionable marketing strategies.
• Willingness to conduct field visits and work closely with restaurant operations teams.

Responsibilities

• Develop and implement Local Store Marketing (LSM) strategies, promotions, and sales-building initiatives.
• Source, negotiate, and manage strategic partnerships, sponsorships, and tie-ups.
• Lead planning and execution of trade area activations, including co-branded promotions and Large Food Order opportunities.
• Partner with Operations, Owner Operators, and cross-functional teams to ensure successful execution of local marketing programs.
• Evaluate campaign effectiveness, analyze sales and market trends, monitor budgets, and provide recommendations to improve performance.
• Conduct restaurant visits to ensure brand standards, visibility, and proper execution of marketing initiatives across assigned trade areas.

Skills

Trade marketing

Local store marketing

Partnership management

Events

Brand activation

Project management

Negotiation

Stakeholder management

Sales analysis

Field visits

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Communications

Job description

McDonald’s is the largest fast-food chain with over 70,000 employees serving Filipinos all over the Philippines, and we are continuously on the lookout for high-caliber talents to join our growing team!

With us, working means an opportunity to grow with our limitless career opportunities, and experience an empowering, inclusive and safe work environment.

What you will do:

• Trade Marketing Strategy: Develop and implement Local Store Marketing (LSM) strategies, promotions, and sales-building initiatives to drive brand awareness, market share, and restaurant profitability.
• Partnership Development: Source, negotiate, and manage strategic partnerships, sponsorships, and tie-ups that create value for the brand, customers, and restaurant business.
• Activation Management: Lead the planning and execution of trade area activations, including co-branded promotions, booth selling activities, community engagements, sponsorships, and Large Food Order (LFO) opportunities.
• Restaurant and Stakeholder Support: Partner with Operations, Owner Operators, and cross-functional teams to ensure successful execution of local marketing programs, resolve issues, and identify opportunities for sales growth.
• Performance Monitoring: Evaluate campaign effectiveness, analyze sales and market trends, monitor budgets, conduct competitor checks, and provide recommendations to improve business performance.
• Brand and Execution Excellence: Conduct restaurant visits to ensure compliance with brand standards, visibility requirements, and proper execution of marketing initiatives across assigned trade areas.

What we are looking for:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Experience in trade marketing, local store marketing, partnerships, events, or brand activation.
• Strong project management, negotiation, and stakeholder management skills.
• Ability to analyze sales performance and translate insights into actionable marketing strategies.
• Willingness to conduct field visits and work closely with restaurant operations teams.

Who you will work with:

Collaborate with Operations, Marketing, Owner Operators, corporate clients, and strategic partners to deliver impactful local marketing initiatives that drive business growth and strengthen brand presence within communities.