Strategic Market Planner

McDonald's Philippines (Golden Arches Development Corporation); Philippines; On-site; PHP 446,000 - 781,000; Full time

Job summary

McDonald’s Philippines (Golden Arches Development Corporation) is seeking a Market Development Analyst to cover the Visayas and Mindanao regions. You will analyze market potential, segment provinces, identify site opportunities, and provide ongoing insights to support growth.

Ideal candidates are fluent in Bisaya with a business background, strong analytical and presentation skills, and willingness to do extensive field work to drive profitable expansion aligned with national goals.

Qualifications

• Bisaya fluency required and strong communication skills.
• Bachelor’s degree in Business Management, Economics, or related field.
• At least 1 year of work experience in business development, strategic planning, or market research.
• Strong analytical, data-driven mindset and problem-solving abilities.
• Proficiency in MS Office, especially Excel and PowerPoint.
• Willingness to engage in extensive field work.

Responsibilities

• Analyze market potential of provinces using internal and external data.
• Identify and define mini-markets within provinces for growth.
• Evaluate trade area gaps and advise on site selection and resource allocation.
• Conduct post-analyses to assess performance and refine strategies.
• Collaborate with cross-functional teams to align market plans with national objectives.

Skills

Bisaya language

Analytical thinking

Communication skills

Presentation skills

Problem solving

Field work readiness

Education

Bachelor's degree in Business Management, Economics, or related field

Tools

MS Excel

MS PowerPoint

Job description

McDonald’s is the largest fast-food chain with over 70,000 employees serving Filipinos all over the Philippines, and we are continuously on the lookout for high-caliber talents to join our growing team!

With us, working means an opportunity to grow with our limitless career opportunities, and experience an empowering, inclusive and safe work environment.

About the job

What you will do:

This role will handle the Visayas and Mindanao regions and will be responsible for the following:

• Market Potential Analysis: Analyze and validate the potential of provinces using internal and external data to support network growth and expansion strategies.
• Market Segmentation: Identify and define mini‑markets within provinces using market planning principles to drive targeted and sustainable growth.
• Site and Gap Identification: Evaluate trade area gaps and recommend actions for site selection, pipeline development, and resource allocation.
• Post‑Analysis & Insights: Conduct regular post‑analyses to assess performance, refine strategies, and enable continuous improvement across markets.
• Strategy Alignment: Collaborate with cross‑functional teams to align market plans with national business objectives and ensure profitable expansion.

Application Process

Initial interview, Business case assessment, Hiring manager interview

What we are looking for:

• Candidates fluent in Bisaya
• Bachelor’s degree in Business Management, Economics, or related field
• With at least one year of work experience in business development, strategic planning, or market research within any of the following: trade marketing, real estate planning, asset management, development strategy, data & analytics
• With proven advanced analytical and business skills
• With strong communication, presentation, and problem-solving skills
• Proficient in MS Office, particularly MS Excel and MS PowerPoint
• Willingness to engage in extensive field work

Who you will work with:

Be part of a highly reliable team that enables translation of right thinking into right actions through the use of data, technology and field knowledge!