Brand Marketing Associate: Digital Campaigns & Insights

McDonald's Philippines (Golden Arches Development Corporation); Makati; On-site; PHP 450,000 - 720,000; Full time

Job summary

McDonald's Philippines (Golden Arches Development Corporation) is seeking a marketing professional to support the development and execution of digital marketing strategies for assigned product categories. You will plan and implement digital campaigns, analyze performance data, and collaborate across cross-functional teams and external agencies to deliver content and launches across digital platforms.

The role requires a Bachelor's degree in Business or Marketing, 2+ years in marketing

Qualifications

• Bachelor's Degree in Business, Marketing, or a related field.
• Experience in marketing, preferably with exposure to digital or e-commerce.
• Strong project management and communication skills.
• Comfortable working with cross-functional teams and external partners.
• Proficient in PowerPoint and Excel, with ability to analyze sales and performance data.

Responsibilities

• Digital Marketing Strategy: Support the development and execution of digital marketing strategies and initiatives for assigned product categories.
• Campaign Planning and Performance: Plan and implement digital campaigns, product offers, and platform activities to drive engagement, sales, and profitability.
• Data and Insights Analysis: Analyze campaign performance, sales data, and market trends to identify opportunities, issues, and optimization actions.
• Digital Execution and Coordination: Work with cross-functional teams and external agencies to execute campaigns, including content development and launch plans across digital platforms.

Job description

McDonald's Philippines (Golden Arches Development Corporation) is seeking a marketing professional to support the development and execution of digital marketing strategies for assigned product categories. You will plan and implement digital campaigns, analyze performance data, and collaborate across cross-functional teams and external agencies to deliver content and launches across digital platforms.

The role requires a Bachelor's degree in Business or Marketing, 2+ years in marketing