AnchorEd - Head of Performance Marketing

AnchorEd; Manila; On-site; PHP 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Government benefits

Vacation leave

Educational support

Laptop provided

HMO coverage

Scholarships

Tuition support

Leadership development

Career development

Job summary

AnchorEd in Manila seeks a Head of Performance Marketing to lead marketing for HG, HP, and EduNova brands. You will shape strategies, plans, and campaigns to build awareness, credibility, trust, and referrals, turning them into high-quality leads and applicants while owning the P&L.

You will direct performance marketing, events, PR, influencer campaigns, and partnerships, ensuring integrated digital and traditional execution with budget efficiency and measurable impact.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, or related field.
• At least 7 years in brand or marketing management, including coaching staff.
• Experience managing multiple brands or product lines simultaneously.
• Strong grasp of traditional and digital marketing channels.

Responsibilities

• Develop and lead marketing strategies, plans, and campaigns for HG, HP, and EduNova to build awareness, credibility, trust and referrals, translating into quality leads and applicants.
• Own the P&L for the assigned brand group, managing budget allocation and efficiency across all channels and initiatives.
• Direct and deliver lead-generation efforts through performance marketing campaigns, events, PR, influencer campaigns, local partnerships, and traditional marketing.
• Direct the work of each brand's Brand Officer, prioritizing campaigns, budgets, and resourcing within the brand group.
• Ensure integrated marketing execution (digital + traditional) for every brand in the cluster.
• Coach and develop Brand Officers to build brand mastery and consistent execution quality.

Skills

Brand management

Performance marketing

Team coaching

Budget & P&L

Cross-channel

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Facebook/Meta Ads

HubSpot

Job description

AnchorEd - Head of Performance Marketing

Oversee and direct marketing for the HG, HP, and EduNova brand cluster, coming up with strategies, plans, and campaigns that grow awareness, credibility, trust, referrals, and positive online/social media and offline community engagement — translating that into quality leads and applicants. This role owns the P&L for its assigned brands and is accountable for hitting lead targets through a mix of performance marketing campaigns, events, PR, influencer campaigns, local community partnerships, and traditional marketing, all delivered with budget efficiency.

Key Responsibilities:

• Develop and lead marketing strategies, plans, and campaigns for HG, HP, and EduNova that build awareness, credibility, trust and referrals, translating into quality leads and applicants.
• Own the P&L for the assigned brand group, managing budget allocation and efficiency across all channels and initiatives.
• Direct and deliver lead-generation efforts through performance marketing campaigns, events, PR, influencer campaigns, local community partnerships, and traditional marketing.
• Direct the work of each brand's Brand Officer, making operational decisions on campaign priorities, budget allocation, and resourcing within the brand group.
• Ensure integrated marketing execution (digital + traditional) for every brand in the cluster.
• Manage brand partnership opportunities relevant to the assigned brands.
• Work with Tech and Performance Marketing teams to ensure customer journeys are properly mapped for attribution reporting, data insighting, and optimization.
• Work closely with the Creative team on visual strategy and direction for the brand group.
• Support the Net Promoter Score (NPS) objectives of the Academics and Student Engagement teams through brand-level community engagement and trust-building efforts.
• Coach and develop Brand Officers to build brand mastery and consistent execution quality.
• Create and deliver reports needed by stakeholders, covering brand performance, budget, and campaign results.
• Monitor brand-level KPIs (application growth, cost per application, brand awareness) and report to the Central Marketing Director.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 7 years in brand or marketing management, including experience managing and coaching staff.
• Demonstrated experience managing several brands or product lines simultaneously.
• Strong grasp of both traditional and digital marketing channels.
• Experience in education, edtech, or homeschooling sectors is an advantage.

Core Competencies

• Brand strategy & stewardship
• People management & coaching
• Cross-brand prioritization
• Budget & P&L management

Soft Skills

What's in it for you at AnchorEd?

We believe in taking care of our team members not just at work, but also in life, family, health, and growth. Here's what you can look forward to when you join us:

Growth & Stability

• Government-mandated benefits (SSS, PhilHealth, and Pag-IBIG) from Day 1
• Semestral and Christmas breaks on top of leave credits
• Vacation Leave and Sick Leave upon regularization
• Educational support and career development opportunities aligned with your role and growth path
• Company-issued laptop upon onboarding to support your day-to-day work, plus access to a subsidized Laptop Loan Program for team members who wish to purchase or upgrade their personal preferred unit, subject to company guidelines.
• HMO coverage upon regularization
  Choose between:
• Higher individual coverage, or
• Coverage for you plus one eligible dependent
  HMO benefits also include:
• Optical reimbursements
• Maternity cash assistance

Family-Centered Benefits

• Up to 100% Base Tuition Fee scholarship for enrolled children of team members
• Additional scholarship discounts for siblings, nephews, and nieces
• Paid Wedding Leave
• Maternity and Paternity Leave in accordance with Philippine labor laws

Learning & Development

• Opportunities for further studies with tuition support for approved programs related to your career path
• Leadership and professional development programs designed to help you grow personally and professionally

More Than Just Benefits

At AnchorEd, we value meaningful work, purpose-driven education, servant leadership, and a people-first culture where growth, faith, and excellence come together.

Join a team where your contribution matters — and where you can grow both professionally and personally.