AnchorEd - Performance Marketing Copywriter

AnchorEd; Pasig; Hybrid; PHP 240,000 - 420,000; Full time

Benefits offered by this job

SSS/PhilHealth/Pag-IBIG

Education support & career development

Laptop provided

HMO coverage on regularization

Job summary

AnchorEd is seeking a Performance Marketing Copywriter to craft compelling, conversion-focused copy for paid campaigns across AnchorEd's brand portfolio. You will write for Meta, TikTok, YouTube, LinkedIn, and more, tailoring tone to each channel to boost engagement.

You'll collaborate with the Digital Marketing Associate and Head of Performance Marketing, develop multiple copy variations, and ensure alignment with campaign goals while maintaining each brand's voice across the school brands.

Qualifications

• Bachelor's degree in Communications, Marketing, English, Advertising, or a related field.
• 1–2 years of digital marketing and creative experience; agency background preferred.
• Strong portfolio demonstrating range in tone, format, and audience targeting.
• Excellent writing, editing, and storytelling skills.

Responsibilities

• Write ad copy, headlines, and creative concepts for paid digital campaigns across Meta, TikTok, YouTube, LinkedIn, and other channels.
• Tailor and optimize copy based on channel performance and audience engagement.
• Collaborate with the Digital Marketing Associate and Head of Performance Marketing to align copy with campaign goals.
• Develop and test multiple copy variations to support performance optimization.
• Partner with the Creative team to ensure copy and visuals work cohesively.
• Adapt tone and messaging across AnchorEd's different school brands while preserving each brand's voice.
• Stay current on ad copy best practices, platform formats, and creative trends.

Skills

Conversion-focused copywriting

Brand voice adaptation

Testing & iteration mindset

Creative

Detail-oriented

Adaptable

Curious / eager to learn

Education

Bachelor's degree in Communications, Marketing, English, Advertising, or a related field

Job description

AnchorEd - Performance Marketing Copywriter

Create compelling, conversion-focused copy for paid digital campaigns across AnchorEd's brand portfolio, helping drive stronger ad engagement through effective copy. This role requires understanding how each traditional and digital channel works, in order to optimize copy for the platform and audience it's written for, bringing a creative/agency sensibility to performance-driven marketing content.

Key Responsibilities:

• Write ad copy, headlines, and creative concepts for paid digital campaigns across Meta, TikTok, YouTube, LinkedIn, and other channels.
• Tailor and optimize copy based on how each traditional and digital channel performs and how audiences engage with it.
• Collaborate with the Digital Marketing Associate and Head of Performance Marketing to align copy with campaign goals and audience targeting.
• Develop and test multiple copy variations to support performance optimization and stronger ad engagement.
• Partner with the Creative team to ensure copy and visual assets work cohesively.
• Adapt tone and messaging across AnchorEd's different school brands while maintaining each brand's distinct voice.
• Stay current on ad copy best practices, platform-specific formats, and creative trends.

Qualifications

• Bachelor's degree in Communications, Marketing, English, Advertising, or a related field.
• At least 1–2 years of digital marketing and creative experience; creative or advertising agency background strongly preferred.
• Working familiarity with digital marketing fundamentals and how copy performs across platforms.
• Strong portfolio demonstrating range in tone, format, and audience targeting.
• Excellent writing, editing, and storytelling skills.
• Core Competencies
• Conversion-focused copywriting
• Brand voice adaptation
• Testing & iteration mindset

Soft Skills

• Creative
• Detail-oriented
• Adaptable
• Curious / eager to learn

What's in it for you at AnchorEd?

We believe in taking care of our team members not just at work, but also in life, family, health, and growth. Here's what you can look forward to when you join us:

Growth & Stability

• Government-mandated benefits (SSS, PhilHealth, and Pag-IBIG) from Day 1
• Semestral and Christmas breaks on top of leave credits
• Vacation Leave and Sick Leave upon regularization
• Educational support and career development opportunities aligned with your role and growth path
• Company-issued laptop upon onboarding to support your day-to-day work, plus access to a subsidized Laptop Loan Program for team members who wish to purchase or upgrade their personal preferred unit, subject to company guidelines.
• HMO coverage upon regularization
  Choose between:
• Higher individual coverage, or
• Coverage for you plus one eligible dependent
  HMO benefits also include:
• Optical reimbursements
• Maternity cash assistance

Family-Centered Benefits

• Up to 100% Base Tuition Fee scholarship for enrolled children of team members
• Additional scholarship discounts for siblings, nephews, and nieces
• Paid Wedding Leave
• Maternity and Paternity Leave in accordance with Philippine labor laws

Learning & Development

• Opportunities for further studies with tuition support for approved programs related to your career path
• Leadership and professional development programs designed to help you grow personally and professionally

More Than Just Benefits

At AnchorEd, we value meaningful work, purpose-driven education, servant leadership, and a people-first culture where growth, faith, and excellence come together.

Join a team where your contribution matters — and where you can grow both professionally and personally.