Job Summary:
Advertising performance across a portfolio of e-commerce brands, including one large catalog of around 150 SKUs, will be the focus of a detail-oriented Amazon PPC Specialist. Working within the campaign strategy and monthly budgets set by our team, you will launch and optimize campaigns, track results, and flag opportunities for growth. You will also provide light support and monitoring for our TikTok Shop account. Hands-on Amazon PPC experience, a sharp analytical mindset, and the knack for turning data into clear, practical decisions make for the ideal fit.
Key Responsibilities:
- - Launch and run Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display, guided by the product priorities and campaign requests provided
- - Dig into search term reports every week to pull out high-performing keywords and add negative keywords that cut wasted spend
- - Tune bids and budgets within the monthly budget and rules provided to improve ACoS, TACoS, and ROAS
- - Keep campaigns organized for a large catalog of around 150 SKUs as well as smaller brand catalogs
- - Support the Amazon advertising launch of new brands as they join the portfolio
- - Keep an eye on the TikTok Shop account and flag issues, performance changes, and opportunities
- - Track campaign performance and send a weekly report by message or Google Sheet, with clear observations and recommendations
- - Raise trends and opportunities with the team for strategic decisions
- - Stay in regular contact with the team, with updates at least three days a week
- - Keep current on Amazon Ads and TikTok Shop updates and best practices
Mandatory Skills:
- - Proven hands-on experience managing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
- - Strong working knowledge of Amazon Seller Central and the Amazon Ads console
- - Solid understanding of PPC metrics such as ACoS, TACoS, ROAS, CTR, and conversion rate
- - Experience with keyword research, bid optimization, and search term analysis
- - Strong analytical skills and comfort working with performance data in Excel or Google Sheets
- - Strong written communication skills, including clear, professional updates and reports
- - Attentive, dependable, and comfortable owning your work end to end
- - Trustworthy with sensitive account data and willing to sign a confidentiality agreement
Preferred Skills:
- - Experience managing PPC for multiple brands or catalogs with 100+ SKUs
- - Basic familiarity with TikTok Shop and its seller tools
- - Familiarity with tools such as Helium 10, Jungle Scout, or similar
- - Experience launching advertising for new Amazon brands or products
- - Basic knowledge of Amazon listing optimization and its effect on ad performance
- - Able to handle several concurrent projects with consistent quality
Why Join Us:
Be part of a growing e-commerce business with an expanding brand portfolio, where your work moves sales in a direct, measurable way. You will work closely with a hands-on team lead who offers guidance and context on each brand, in a supportive setting with room to grow as the portfolio expands.