Job Summary:
Our growing brand portfolio is calling for a detail-oriented Amazon PPC Specialist to manage and optimize advertising performance across a range of e-commerce brands, including one large catalog of around 150 SKUs. Working within the campaign strategy and monthly budgets set by our team, you will launch and optimize campaigns, track results, and flag growth opportunities. You will also provide light support and monitoring for our TikTok Shop account. Our ideal candidate has hands-on Amazon PPC experience, a sharp analytical mindset, and the ability to turn data into clear, practical decisions.
Key Responsibilities:
- Launch and manage Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display, following the product priorities and campaign requests provided
- Review search term reports weekly to harvest high-performing keywords and add negative keywords that cut wasted spend
- Adjust bids and budgets within the monthly budget and rules provided to improve ACoS, TACoS, and ROAS
- Maintain and organize campaigns for a large catalog of around 150 SKUs as well as smaller brand catalogs
- Support the Amazon advertising launch of new brands as they join the portfolio
- Monitor the TikTok Shop account and flag issues, performance changes, and opportunities
- Track campaign performance and deliver a weekly report by message or Google Sheet, with clear observations and recommendations
- Flag trends and opportunities to the team for strategic decisions
- Stay in regular contact with the team, with updates at least three days a week
- Keep up with Amazon Ads and TikTok Shop updates and best practices
Mandatory Skills:
- Proven hands-on experience managing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
- Strong working knowledge of Amazon Seller Central and the Amazon Ads console
- Solid understanding of PPC metrics such as ACoS, TACoS, ROAS, CTR, and conversion rate
- Experience with keyword research, bid optimization, and search term analysis
- Strong analytical skills and comfort working with performance data in Excel or Google Sheets
- Strong written communication skills, including clear, professional updates and reports
- Diligent, precise, and able to operate independently
- Trustworthy with sensitive account data and willing to sign a confidentiality agreement
Preferred Skills:
- Experience managing PPC for multiple brands or catalogs of 100+ SKUs
- Basic familiarity with TikTok Shop and its seller tools
- Familiarity with tools such as Helium 10, Jungle Scout, or similar
- Experience launching advertising for new Amazon brands or products
- Basic knowledge of Amazon listing optimization and how it affects ad performance
- Competent at coordinating several projects at once
Why Join Us:
Be part of an e-commerce business on the rise, with an expanding brand portfolio, where what you do shows up directly and measurably in sales. You will work closely with a hands-on team lead who offers guidance and context on each brand, in a supportive environment with room to grow as the portfolio expands.