Job Summary:
We're engaging a detail-oriented Amazon PPC Specialist to manage and optimize advertising performance across a portfolio of e-commerce brands, including one large catalog of around 150 SKUs. You will work within the campaign strategy and monthly budgets set by our team, launching and optimizing campaigns, tracking results, and flagging opportunities for growth. You will also provide light support and monitoring for our TikTok Shop account. A good candidate for this role has hands-on Amazon PPC experience, a sharp analytical mindset, and the ability to turn data into clear, practical decisions.
Key Responsibilities:
- Launch and run Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display, guided by the product priorities and campaign requests provided
- Review search term reports weekly to harvest high-performing keywords and add negative keywords that cut wasted spend
- Adjust bids and budgets within the monthly budget and rules provided to improve ACoS, TACoS, and ROAS
- Maintain and organize campaigns for a large catalog of around 150 SKUs as well as smaller brand catalogs
- Support the Amazon advertising launch of new brands as they join the portfolio
- Keep watch on the TikTok Shop account and flag issues, performance changes, and opportunities
- Track campaign performance and deliver a weekly report by message or Google Sheet, with clear observations and recommendations
- Raise trends and opportunities with the team for strategic decisions
- Stay in regular contact with the team, with updates at least three days per week
- Keep up with Amazon Ads and TikTok Shop updates and best practices
Mandatory Skills:
- Proven hands-on experience managing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
- Strong working knowledge of Amazon Seller Central and the Amazon Ads console
- Solid understanding of PPC metrics such as ACoS, TACoS, ROAS, CTR, and conversion rate
- Experience with keyword research, bid optimization, and search term analysis
- Strong analytical skills and comfort working with performance data in Excel or Google Sheets
- Strong written communication skills, including clear and professional updates and reports
- Conscientious, accurate, and able to manage your own workload
- Trustworthy with sensitive account data and willing to sign a confidentiality agreement
Preferred Skills:
- Experience managing PPC for multiple brands or catalogs with 100+ SKUs
- Basic familiarity with TikTok Shop and its seller tools
- Familiarity with tools such as Helium 10, Jungle Scout, or similar
- Experience launching advertising for new Amazon brands or products
- Basic knowledge of Amazon listing optimization and its impact on ad performance
- Adept at keeping several projects on track together
Why Join Us:
Work with a growing e-commerce business and its expanding brand portfolio, where your efforts have a direct, measurable impact on sales. You will team up closely with a hands-on team lead who gives guidance and context on each brand, in a supportive environment with room to grow as the portfolio expands.