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Tavor Perry is seeking a detail-oriented Amazon PPC Specialist to manage and optimize campaigns across a large catalog of about 150 SKUs, while providing light support to our TikTok Shop account. You will launch ads, monitor performance, and identify growth opportunities to improve ROAS and reduce costs.
You will regularly analyze performance data, share clear reports, and collaborate with a hands-on team lead to align on strategy and execution for multiple brands in our growing e-commerce
Work alongside us as a detail-oriented Amazon PPC Specialist who manages and improves advertising performance across a portfolio of e-commerce brands, including one large catalog of about 150 SKUs. Within the campaign strategy and monthly budgets set by our team, you’ll launch and optimize campaigns, track results, and highlight growth opportunities. You’ll also give light support and monitoring to our TikTok Shop account.
Launch and manage Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display, based on the product priorities and campaign requests provided
Mine search term reports weekly to capture high-performing keywords and add negative keywords that cut wasted spend
Adjust bids and budgets within the monthly budget and rules provided to improve ACoS, TACoS, and ROAS
Maintain and organize campaigns for a large catalog of about 150 SKUs as well as smaller brand catalogs
Support the Amazon advertising launch of new brands as they join the portfolio
Monitor the TikTok Shop account and flag issues, performance changes, and opportunities
Track campaign performance and send a weekly report by message or Google Sheet with clear observations and recommendations
Point out trends and opportunities to the team for strategic decisions
Keep in regular touch with the team, with updates at least three days a week
Stay current on Amazon Ads and TikTok Shop updates and best practices
Proven hands-on experience managing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
Strong working knowledge of Amazon Seller Central and the Amazon Ads console
Solid understanding of PPC metrics such as ACoS, TACoS, ROAS, CTR, and conversion rate
Experience with keyword research, bid optimization, and search term analysis
Strong analytical skills and comfort working with performance data in Excel or Google Sheets
Strong written communication skills, including clear, professional updates and reports
Responsible, observant, and able to work on your own
Trustworthy with sensitive account data and willing to sign a confidentiality agreement
Experience managing PPC for multiple brands or catalogs with 100+ SKUs
Basic familiarity with TikTok Shop and its seller tools
Familiarity with tools such as Helium 10, Jungle Scout, or similar
Experience launching advertising for new Amazon brands or products
Basic knowledge of Amazon listing optimization and its effect on ad performance
Able to handle several projects without missing a beat
Join a growing e-commerce business with an expanding brand portfolio, where your work has a direct, measurable effect on sales. You’ll work closely with a hands-on team lead who provides guidance and context on each brand, in a supportive environment with room to grow as the portfolio expands.