Affinity Marketing Specialist — Partnerships & Campaigns

Malayan Insurance Co., Inc. (MICO); Manila; On-site; PHP 360,000 - 540,000; Full time

Job summary

Malayan Insurance Co., Inc. (MICO) in Manila City invites applications for an Affinity Marketing Executive to join the Marketing & Communications team.

This full-time role develops and executes marketing strategies for affinity partnerships and group insurance programmes, building strong partner relationships and driving customer acquisition. You will coordinate campaigns across digital, email, social, and traditional channels, analyse market trends, prepare proposals, and report on campaign

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 1–2 years of experience in marketing coordination or similar roles in insurance/financial services.
• Strong written and verbal communication skills in English; Filipino language proficiency is advantageous.

Responsibilities

• Develop and implement targeted marketing campaigns for affinity partners and group insurance programmes.
• Build and maintain strong relationships with affinity partners and identify collaboration opportunities.
• Coordinate marketing activities across digital, email, social media and traditional channels.
• Analyse market trends and competitor activities to improve the affinity marketing portfolio.
• Prepare marketing collateral, proposals and presentations for partners and internal stakeholders.
• Monitor and report on campaign performance with insights and recommendations.

Skills

Marketing coordination

Project management

Communication

CRM systems

Marketing analytics

Education

Bachelor's degree in Marketing/Communications/Business Administration

Tools

MS Office

CRM systems

Marketing automation platforms

Job description

Malayan Insurance Co., Inc. (MICO) in Manila City invites applications for an Affinity Marketing Executive to join the Marketing & Communications team.

This full-time role develops and executes marketing strategies for affinity partnerships and group insurance programmes, building strong partner relationships and driving customer acquisition. You will coordinate campaigns across digital, email, social, and traditional channels, analyse market trends, prepare proposals, and report on campaign