Account Development Manager (SM)

Fly Ace Corporate; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Fly Ace Corporation in the Philippines is seeking an Account Development Manager for SM Account to lead strategic key accounts and drive growth across product categories. The role focuses on data-driven insights, strong stakeholder engagement, and cross-functional collaboration with teams like Logistics, Marketing, and Finance.

The ideal candidate will have FMCG experience, 2+ years of people management, and proven ability to develop joint business plans with major retailers, including planogram

Qualifications

• Bachelor's degree in business or related field.
• 2+ years of people management experience in FMCG.
• Proven experience in modern trade and national key accounts.
• Strong analytical skills with proficiency in MS applications.
• Excellent leadership and organizational abilities.

Responsibilities

• Lead strategic account management and develop account development plans.
• Coach and manage 2 direct reports and drive KPI performance.
• Build trusted partnerships with buyers, category managers, and directors.
• Analyze sell-in/sell-out data and market trends to grow accounts.
• Manage P&L at the account level including trade spend and margins.
• Ensure in-store execution standards and planogram compliance.
• Coordinate promotions, product launches, and peak-season activities.
• Communicate effectively with internal and external stakeholders.

Skills

Leadership

Strategy

Negotiation

Communication

Analytics

Stakeholders

PM

Retail Exec

Cross-functional

Data-Driven

Education

Bachelor's degree in business

Tools

Power BI

MS Office

Job description

Account Development Manager (SM)

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Account Development Manager for SM Account

The Account Development Manager - Modern Trade is responsible for leading specific Key Accounts or clusters. The primary function is to ensure strong multi-level engagement with trade partners across product categories and geographies, focusing on business analytics, category insights, and consumer behavior.

Duties and Responsibilities:

1. Strategic Account Management

• Proven ability to build and execute account development plans aligned with both internal business goals and customer objectives.
• Experience managing BIG 3 accounts (preferably within FMCG or consumer goods) with a strong understanding of trade dynamics.
• Ability to navigate and influence(e.g., head office negotiations, regional buyers, store-level operations).

2. Leadership & Team Management

• Strong leadership capabilities to coach, develop, and motivate 2 direct reports
• Experience in performance management, delegation, and holding teams accountable to KPIs.
• Ability to influence cross-functional teams (e.g., TMG, Logistics, Marketing, Supply Chain and Finance) for seamless execution.

3. Customer Relationship Building

• Ability to develop trusted partnerships with buyers, category managers, directors, VPs and owners
• Skilled in negotiating joint business plans (JBPs), TTA, promotions, and new product listings.
• Familiar with customer-first approaches and building data-driven category growth plans.

4. Data-Driven Decision Making

• Strong analytical skills; capable of interpreting sell-in/sell-out data, market trends, and consumer insights to drive account growth.
• Proficient in using system data tools (e.g. Power BI, cube and the likes) to track performance and identify opportunities.

5. Financial Acumen

• Sound undrerstanding of P&L management at the account level, including forecasting, trade spend ROI, and margin analysis.
• Experience in budget management, promo planning, and pricing strategies tailored to the account he/ she manages

6. Retail Execution Excellence

• Strong grasp of in-store execution standards, including planogram compliance, merchandising, and activation strategies in modern trade.
• Ability to work with third-party agencies and ensure execution KPIs are met consistently.

7. Project Management & Agility

• Can manage multiple priorities and timelines, especially around promotions, product launches, and peak seasons.
• Demonstrates agility and adaptability in responding to shifts in customer demand, supply chain issues, or corporate priorities.

8. Communication & Stakeholder Engagement

• Excellent presentation and communication skills, able to confidently present to both internal leadership and external.
• Skilled in influencing stakeholders across departments and aligning teams behind account strategies.

Qualifications:

• Bachelor’s degree in any business-related field.
• At least 2 years of people management experience in the FMCG industry, with direct management of the SM group.
• Proven experience managing modern trade and national key accounts.
• Highly analytical, with strong numerical ability and proficiency in MS applications.
• Strong organizational and leadership skills.

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