Trade Marketing Analyst: Insight-Driven Growth

MBRF Global Foods Company; Oman; On-site; OMR 13,000 - 20,000; Full time

Job summary

BRF is seeking an analytical Trade Marketing/Sales Analytics professional to drive insights across customers, channels and regions. You will prepare weekly and monthly performance reports, identify opportunities and support commercial decision-making with data-driven insights.

The role requires 3+ years in FMCG, strong KPI and analytics skills, and fluency in English; Arabic is a plus. Growth opportunities exist within a global, diverse environment with competitive compensation and benefits.

Qualifications

• Bachelor's degree in business, marketing, economics, finance or related field.
• Minimum 3 years of experience in FMCG, preferably in trade marketing or sales analytics.
• Fluent English; Arabic language skills are an advantage.
• Experience analyzing sales performance, commercial KPIs and customer/channel performance.
• Strong understanding of retail execution and trade marketing fundamentals in FMCG.

Responsibilities

• Analyze sales performance across customers, channels, SKUs, brands, regions and teams.
• Monitor KPIs including volume, value, distribution, pricing and market execution for categories.
• Prepare and present weekly and monthly performance reports, dashboards and insights.
• Identify sales gaps and growth opportunities; provide actionable recommendations.
• Monitor customer purchasing behavior to support commercial decisions.
• Support channel/customer trade marketing plan development and execution.
• Collaborate with Sales to implement promotions and initiatives effectively.
• Track in-market execution: availability, visibility, assortment and promotional compliance.
• Support deployment of POSM, displays and activations across markets.

Skills

Sales analytics

Trade marketing

KPI analysis

English fluent

Arabic advantage

Education

Bachelor's degree in Business Management, Marketing, Economics, Finance, or related field

Job description

BRF is seeking an analytical Trade Marketing/Sales Analytics professional to drive insights across customers, channels and regions. You will prepare weekly and monthly performance reports, identify opportunities and support commercial decision-making with data-driven insights.

The role requires 3+ years in FMCG, strong KPI and analytics skills, and fluency in English; Arabic is a plus. Growth opportunities exist within a global, diverse environment with competitive compensation and benefits.