Assistant Brand Manager - FMCG

Nada Happiness Group; Muscat; On-site; OMR 12,000 - 18,000; Full time

Job summary

Nada Happiness Group is seeking an Assistant Brand Manager to drive brand strategy and trade marketing initiatives for our FMCG portfolio in the Oman market. You will work closely with Sales, Supply Chain and Finance to ensure profitable growth across channels.

Key responsibilities include developing brand strategies, coordinating ATL campaigns, in-store activation, and monitoring brand performance including pricing and gross margin.

Qualifications

• 6–12 years of FMCG experience in brand or trade marketing.
• MBA in Marketing or related field is required.
• Strong understanding of brand building, consumer behavior and trade marketing.

Responsibilities

• Develop brand strategies, positioning frameworks and annual marketing plans.
• Translate brand strategies into actionable trade and channel execution.
• Plan and evaluate trade promotions, monitor ROI and profitability.
• Collaborate with Sales, Supply Chain and Finance to drive growth.

Skills

Brand management

Trade marketing

Market research

Forecasting

MS Office

Education

MBA in Marketing

Tools

MS Office

Job description

The Assistant Brand Manager Brand Trade Sales Development supports the development and growth of assigned FMCG brands by integrating brand strategy trade marketing initiatives and commercial performance management. Reporting to the Director Business Development this role ensures that brands are strongly positioned with consumers, effectively executed in trade and delivering profitable growth across all channels.

Key Responsibilities

Brand Management

• Consumer-Facing
• Assist in developing brand strategies
• Positioning frameworks and annual marketing plans
• Support new product development
• NPD packaging design and product launches
• Coordinate ATL campaigns digital OOH PR influencers
• Conduct consumer research and monitor competitor activities to identify market opportunities
• Monitor brand performance including pricing product mix and gross margin GM drivers

Trade Marketing

• Translate brand strategies into actionable trade and channel execution plans
• Develop POS materials in-store displays and visibility enhancement programs
• Plan, implement and evaluate trade promotions, track ROI and effectiveness
• Collaborate closely with Sales and Distribution teams to secure product listings and drive sales growth
• Conduct regular market visits to audit execution standards and gather shopper insights

Sales Commercial Responsibilities

• Support monthly sales target planning, tracking and performance analysis
• Monitor gross profit GP margins and recommend pricing or promotional adjustments to maintain profitability
• Participate in sales forecasting and coordinate with Supply Chain to ensure product availability
• Track inventory levels, identify slow-moving SKUs and implement depletion strategies
• Provide brand and promotional training to field sales teams to strengthen execution quality
• Develop joint business plans with key accounts in collaboration with the Sales team

Reporting/Partnering

• Partner with Sales, Supply Chain and Finance teams to align brand and commercial objectives
• Support distributors and modern trade customers with customized marketing and promotional tools
• Prepare and submit regular reports on brand performance trade execution and sales metrics
• Present insights and recommendations to senior management for strategic decision-making

Competencies

• Brand Strategy Positioning
• Trade Marketing
• Channel Execution
• Sales Performance
• Commercial Acumen
• Gross Margin
• Inventory Management
• Market Research
• Competitive Analysis
• Cross-Functional Collaboration
• Training Team Support
• Result Orientation
• Profitability Focus

Must‑Have Qualifications & Skills

6–12 years of FMCG experience (Food, Beverages, Non‑food categories preferred). MBA in Marketing. Strong understanding of Brand building, Consumer Behavior, and Trade Marketing.

Preferred candidates should have strong FMCG sector experience, particularly within the Food and Beverages category, as well as in Distribution and Trading and Retail or Wholesale environments. Preferred candidates should have demonstrable experience managing brand promotions, trade activations, visibility programs, and handling forecasting and demand planning responsibilities.

Proven Experience

• Brand awareness and brand strategy execution
• Market research & competitor analysis
• Trade & channel execution (numeric/weighted distribution)
• Sales performance, GP margin monitoring & inventory management
• Analytical mindset with strong proficiency in MS Office (Excel, PowerPoint)
• Ability to collaborate cross‑functionally with Sales, Supply Chain & Finance teams
• Excellent communication, presentation & stakeholder management skills
• Ability to work under pressure and deliver monthly KPIs