Manager Marketing Growth

talabat; Oman; On-site; OMR 35,000 - 60,000; Full time

Job summary

talabat in Oman is looking for a Growth Performance Marketing Manager to achieve country-wide objectives and enhance customer activity.

The ideal candidate will have extensive experience in performance marketing and managing CRM strategies. The role focuses on driving overall growth through data-driven decisions and effective team leadership.

Qualifications

• 5–8 years of experience in growth performance marketing or CRM lifecycle for a consumer app or marketplace.
• Proven track record in driving MAU, CAC, LTV, and retention with strong ROI.
• Strong analytical skills with experience in funnel analysis, cohorting, and experimentation.

Responsibilities

• Achieve business objectives and drive growth in customers and orders.
• Plan and execute growth strategies with CRM.
• Own monthly trade planning across all campaigns.
• Lead data-driven campaigns from strategy to reporting.
• Manage marketing budget efficiency by tracking CAC and CRC.

Skills

Growth performance marketing

CRM lifecycle management

Analytical skills

Stakeholder management

Creative testing

Job description

Responsibilities

• Achieve country- and city-level targets and drive overall business objectives, ensuring continuous YoY and MoM growth in active customers and orders across cities and verticals.
• Plan and execute growth strategies with CRM and relevant verticals to reduce churn, increase MAU and order frequency, and prioritize acquisitions through key channels.
• Own monthly trade planning across all campaigns (Food, QC, Brand, tPro, etc.), developing strategies leveraging the right tools and executing actions to achieve company OKRs.
• Lead end-to-end data-driven campaigns in Oman from insights and strategy to execution, measurement, and reporting, while continuously testing and optimizing performance across the funnel.
• Own the app home screen calendar and ensure alignment across all verticals to maximize outcomes.
• Manage marketing budget efficiency by tracking CAC and CRC, working closely with planning teams on forecasting and allocation.
• Manage stakeholders by collaborating with Sales, CRM, Key Accounts, Quick Commerce, Regional Marketing, and other teams.
• Lead and develop a team of growth specialists, strengthening team capabilities and collaboration.
• Support management with detailed analysis and performance reviews of marketing initiatives.

Qualifications

• 5–8 years of experience in growth performance marketing or CRM lifecycle for a consumer app or marketplace.
• Proven track record in driving MAU, CAC, LTV, and retention with strong ROI.
• Strong analytical skills with experience in funnel analysis, cohorting, and experimentation.
• Ability to manage budgets, optimize performance, and drive data-driven decisions.
• Strong stakeholder management, communication, and creative testing skills.
• Experience in leading and developing small, high-impact teams.