Remote Senior Beauty Content Strategist

Placements24; Queenstown; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work arrangement

Diverse beauty brand portfolio

Professional development opportunities

Home office stipend

Generous leave and holidays

Industry events access

Collaborative team culture

Health and wellness benefits

Career advancement opportunities

Job summary

Placements24 is seeking a Senior Beauty Content Strategist to lead the development of engaging content for a diverse portfolio of beauty brands. This fully remote role requires you to translate brand identities into compelling digital narratives across channels.

You will work autonomously, collaborating with cross-functional teams, and stay ahead of beauty trends, SEO, and influencer opportunities while maintaining brand voice and performance metrics.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 6+ years in content strategy, digital marketing, or social media with beauty or wellness focus.
• Proven track record in developing content strategies that drive engagement and conversions.
• Deep understanding of beauty consumer landscape, trends and influencers.

Responsibilities

• Develop and execute comprehensive content strategies for beauty and wellness brands.
• Conduct market research, competitor analysis, and trend forecasting.
• Create content calendars outlining themes, topics, formats, and channels.
• Oversee high-quality written, visual, and video content with consistent tone.
• Engage with online communities across social platforms and collaborate with teams.

Skills

Content strategy

Social media management

Storytelling

Analytical thinking

CMS proficiency

Communication

Team collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

SEO tools

Social media platforms management tools

Job description

About the Role

Our client, a dynamic and rapidly growing digital marketing agency specializing in the beauty and wellness sector, is seeking an experienced and visionary Senior Beauty Content Strategist to join their fully remote team. This is an exceptional opportunity to shape the online presence and narrative for a diverse portfolio of beauty brands, from emerging indie labels to established corporations. You will be instrumental in developing innovative content strategies that drive engagement, build brand loyalty, and achieve measurable marketing objectives. This role demands a deep understanding of the beauty industry landscape, emerging trends, social media platforms, and compelling storytelling. The ideal candidate is a creative thinker with a strategic mindset, capable of translating brand identities into engaging digital content across various channels. As a remote-first position, you will work autonomously, collaborating with cross-functional teams through virtual communication tools, making Queenstown, Eastern Cape (though location is flexible) a great base if desired, but not a requirement.

Key Responsibilities

• Develop and execute comprehensive content strategies for beauty and wellness brands, aligned with marketing goals and target audiences.
• Conduct in-depth market research, competitor analysis, and trend forecasting within the beauty industry.
• Create compelling content calendars, outlining themes, topics, formats, and distribution channels.
• Oversee the creation of high-quality written, visual, and video content, ensuring brand consistency and tone of voice.
• Manage and engage with online communities across social media platforms (Instagram, TikTok, YouTube, etc.).
• Collaborate with graphic designers, videographers, social media managers, and SEO specialists.
• Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable recommendations for optimization.
• Develop and manage influencer marketing campaigns and collaborations.
• Identify emerging content platforms and opportunities for innovation.
• Stay abreast of SEO best practices and implement strategies to improve search engine rankings.
• Ensure all content adheres to brand guidelines and industry regulations.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in content strategy, digital marketing, or social media management, with a significant focus on the beauty or wellness industry.
• Proven track record of developing successful content strategies that drive engagement and conversions.
• Deep understanding of the beauty consumer landscape, trends, and influencers.
• Proficiency in content management systems (CMS) and social media management tools.
• Excellent written and verbal communication skills, with a flair for creative storytelling.
• Strong analytical skills and experience with web analytics tools.
• Ability to manage multiple projects simultaneously in a remote work environment.
• Proficiency in SEO principles and content optimization techniques.
• Experience with video content strategy and production is a plus.
• Passion for the beauty industry and a keen eye for aesthetics.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement offering flexibility and autonomy.
• Opportunity to work with a diverse range of exciting beauty brands.
• Continuous professional development and learning opportunities.
• Contribution towards home office setup and internet expenses.
• Generous annual leave and paid holidays.
• Access to industry events and conferences (virtual or in-person).
• Collaborative and innovative team culture.
• Health and wellness benefits package.
• Opportunities for career advancement within a growing agency.