Sales Manager - FMCG (Retail Focus)

Placements24; Queenstown; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Company car and fuel allowance

Annual leave and perks

Job summary

Placements24 is seeking an experienced Sales Manager to oversee retail operations and drive growth in the Queenstown region. You will lead a sales team, develop strategic account plans, and ensure optimal product placement and performance within the retail channel.

The ideal candidate has 5+ years in FMCG sales management, strong leadership, and excellent negotiation and analytical skills. Occasional travel within the region is expected as part of the role.

Qualifications

• 5+ years of experience in sales management, with FMCG retail focus.
• Proven experience in managing and developing a sales team.
• Strong understanding of retail operations and trade marketing.
• Excellent negotiation, communication and presentation skills.
• Strategic thinking and strong analytical abilities to interpret sales data.
• Bachelor's degree in Business Administration, Marketing, or related field.
• Proficiency in CRM and sales analytics software.

Responsibilities

• Lead and motivate a team of retail sales representatives to meet/exceed sales targets.
• Develop and execute sales strategies for the retail channel in the territory.
• Build and maintain relationships with key retail partners, buyers, and category managers.
• Analyze sales performance, market trends, and competitor activities to identify opportunities and challenges.
• Ensure effective product distribution, merchandising, and promotional execution at retail level.
• Manage budgets, forecasting, and reporting for the sales team and region.
• Collaborate with marketing, supply chain, and operations for seamless sales plan execution.
• Provide coaching and development to the sales team to enhance skills and performance.
• Represent the company at trade shows and industry events.

Skills

Team leadership

Sales strategy

Negotiation

Communication

Presentation skills

Analytics

Travel readiness

Education

Bachelor's degree in Business Administration/Marketing/related field

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Sales Manager to oversee their retail operations and drive growth in the Queenstown, Eastern Cape region. This leadership role is responsible for managing a sales team, developing strategic account plans, and ensuring optimal product placement and sales performance within the retail channel. The ideal candidate possesses a deep understanding of the FMCG market, a proven track record in retail sales management, and exceptional leadership skills. You will play a critical role in shaping brand presence and driving revenue for a portfolio of popular consumer products.

Key Responsibilities

• Lead, manage, and motivate a team of retail sales representatives to achieve and exceed sales targets.
• Develop and execute comprehensive sales strategies for the retail channel within the assigned territory.
• Build and maintain strong relationships with key retail partners, buyers, and category managers.
• Analyze sales performance, market trends, and competitor activities to identify opportunities and challenges.
• Ensure effective product distribution, merchandising, and promotional execution at the retail level.
• Manage budgets, forecasting, and reporting for the sales team and region.
• Collaborate with marketing, supply chain, and operations teams to ensure seamless execution of sales plans.
• Provide coaching and development to the sales team to enhance their skills and performance.
• Represent the company at trade shows and industry events.

Requirements

• Minimum of 5 years of experience in sales management, with a significant focus on the FMCG retail sector.
• Proven experience in managing and developing a sales team.
• Strong understanding of retail operations, distribution channels, and trade marketing within the Eastern Cape .
• Excellent negotiation, communication, and presentation skills.
• Strategic thinking and strong analytical abilities to interpret sales data.
• Bachelor's degree in Business Administration, Marketing, or a related field.
• Proficiency in CRM and sales analytics software.
• Willingness to travel within the region and occasionally beyond.

Benefits

• Competitive base salary with attractive performance-based bonuses.
• Comprehensive health and retirement benefits package.
• Opportunities for professional growth and advancement in a leading FMCG company.
• Company vehicle and fuel allowance.
• A challenging and rewarding work environment.
• Generous annual leave and other company perks.
• Product training and development programs.