E-commerce Social Media Strategist

Placements24; Queenstown; Hybrid; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Remote‑first role

Flexible hours

Health insurance

Professional development

Paid time off

Job summary

Placements24 is seeking a strategic E-commerce Social Media Strategist to lead our client's online brand presence from a remote-first setup across New Zealand. This role focuses on leveraging social channels to drive e‑commerce sales, build loyalty, and grow a vibrant online community.

You will develop and implement innovative social media strategies, oversee content creation, manage paid campaigns, and analyze performance to meet business objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in social media marketing with e-commerce focus.
• Proven track record of driving measurable results via social media.
• Proficiency with social media tools, analytics platforms, and ads interfaces.
• Strong SEO, content marketing, and CRO understanding.

Responsibilities

• Develop and execute a social media strategy to drive e-commerce growth.
• Oversee content creation and distribution across platforms.
• Manage and optimize paid social campaigns for reach, engagement, and conversions.
• Analyze performance and provide actionable insights.
• Collaborate with e-commerce, marketing, and product teams for integrated campaigns.
• Stay ahead of trends and platform updates in social media marketing.

Skills

Social media strategy

Content creation

Paid advertising

Analytics

SEO

Remote work

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Hootsuite

Sprout Social

Google Analytics

Facebook Ads Manager

Job description

About the Role

Our client is seeking a strategic and experienced E-commerce Social Media Strategist to lead their online brand presence and engagement efforts from anywhere in the country. This role requires a deep understanding of how to leverage social media to drive e-commerce sales, build brand loyalty, and foster a strong online community. You will be responsible for developing and implementing innovative social media strategies, overseeing content creation, managing advertising campaigns, and analyzing performance to achieve key business objectives. This is a remote-first opportunity for a talented individual to shape our client's digital footprint.

Key Responsibilities

• Develop and execute a comprehensive social media strategy tailored to drive e-commerce sales and brand growth.
• Oversee the creation and distribution of compelling content across all relevant social media platforms.
• Manage and optimize paid social media advertising campaigns to maximize reach, engagement, and conversions.
• Analyze social media performance metrics, identify trends, and provide actionable insights for continuous improvement.
• Collaborate closely with e-commerce, marketing, and product teams to ensure integrated campaign execution and brand consistency.
• Stay ahead of industry trends, platform updates, and emerging best practices in social media and e-commerce marketing.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of progressive experience in social media marketing, with a significant focus on e-commerce.
• Proven track record of developing and executing successful social media strategies that drive measurable results.
• Expertise in social media management tools, analytics platforms, and advertising interfaces.
• Strong understanding of SEO, content marketing, and conversion rate optimization principles.
• Excellent analytical, communication, and strategic planning skills, suitable for a remote role.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work environment with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and opportunities for professional development.
• Be part of a forward-thinking company focused on innovation and growth.