Marketing Automation Architect

nib Group; Auckland; Hybrid; NZD 85,000 - 120,000; Full time

Benefits offered by this job

Free health, life, income protection保险

Hybrid work environment

Generous leave: 22 days + cultural + 8

Short term incentive programmes

Job summary

nib Group in Auckland is seeking a Marketing Automation Specialist to deliver, optimise and report on multi-channel campaigns. You will own nib NZ's marketing automation platform, handle segmentation, journeys, personalisation and data structures across email, SMS, push and forms.

You will partner with Marketing, Technology and external partners to improve automation maturity while meeting privacy, risk and compliance requirements in a regulated health insurance environment.

Qualifications

• 3+ years in marketing automation, CRM or related role.
• Hands-on experience with Salesforce Marketing Cloud or equivalent.
• Ability to translate campaign requirements into data-led automation across channels.

Responsibilities

• Build, configure, test and deploy campaigns across email, SMS, push and other channels.
• Create and maintain templates, forms, landing pages and customer journeys.
• Define data requirements and build accurate audience selections with SQL.
• Own and improve nib NZ's marketing automation platform for reliability and scalability.
• Design and maintain the platform data model and integrations.
• Monitor performance and deliver insights from tests and journeys.
• Collaborate with Marketing, Technology and external partners to deliver enhancements.
• Maintain governance and documentation for reusable assets and timelines.

Skills

Campaign delivery

SQL

Data analysis

Stakeholder management

HTML/CSS

Tools

Salesforce Marketing Cloud

Tableau

Power BI

Snowflake

dbt

ETL tools

Job description

nib Group in Auckland is seeking a Marketing Automation Specialist to deliver, optimise and report on multi-channel campaigns. You will own nib NZ's marketing automation platform, handle segmentation, journeys, personalisation and data structures across email, SMS, push and forms.

You will partner with Marketing, Technology and external partners to improve automation maturity while meeting privacy, risk and compliance requirements in a regulated health insurance environment.