Salesforce Marketing Automation Lead

nib; Auckland; Hybrid; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work environment

Health and life insurance

Generous leave policy

Job summary

Nib NZ is seeking a Marketing Automation Specialist to deliver and optimise campaigns across email, SMS and digital channels. You will own nib NZ’s marketing automation platform, design journeys, build segments with SQL and drive data-led improvements.

You will partner with Marketing, Technology and Data teams to ensure compliant, high-quality communications that boost engagement and conversion while maintaining governance and accessibility standards.

Qualifications

• 3+ years in marketing automation, CRM marketing or similar.
• Hands-on Salesforce Marketing Cloud experience.
• Ability to manage multiple priorities with stakeholders.
• Experience with data-driven campaigns and reporting.

Responsibilities

• Build, test and deploy campaigns across email, SMS, push.
• Define audience selections and segments using SQL.
• Own nib NZ’s marketing automation platform and governance.
• Monitor campaign performance and drive test-and-learn activities.
• Collaborate with Marketing, Technology, Data and external partners.

Skills

Campaign management

Audience segmentation

Personalisation

Data-driven decision making

Stakeholder management

HTML/CSS basics

SQL knowledge

Project planning

Tools

Salesforce Marketing Cloud

AMPscript

Journey Builder

Email Studio

Automation Studio

CloudPages

Tableau

Power BI

Snowflake

dbt

ETL tools

Google Analytics

Job description

Nib NZ is seeking a Marketing Automation Specialist to deliver and optimise campaigns across email, SMS and digital channels. You will own nib NZ’s marketing automation platform, design journeys, build segments with SQL and drive data-led improvements.

You will partner with Marketing, Technology and Data teams to ensure compliant, high-quality communications that boost engagement and conversion while maintaining governance and accessibility standards.