Lifecycle Marketing Architect — Personalization & Growth

Airnewzealand; Auckland; Vor Ort; NZD 70.000 - 90.000; Vollzeit

Zusammenfassung

Air New Zealand is seeking a Customer Lifecycle Marketing Specialist to lead how we engage customers across journeys and channels. You’ll design, implement and optimise lifecycle strategies with AI-enabled tools to improve relevance and outcomes.

You’ll collaborate with Product, Digital, Loyalty and Data teams to deliver seamless, personalized experiences that strengthen customer relationships and commercial value.

Qualifikationen

• Experience across Customer Lifecycle Marketing or owned-channel marketing.
• Ability to translate customer insights into effective marketing activity.
• Understanding of owned-channel customer experience and content design.
• Comfort with data and campaign insights to optimize results.
• Collaborative across cross-functional teams.
• Interest in AI, automation and emerging tech.

Aufgaben

• Design and optimise customer journeys across email, web, and other owned channels to create seamless customer experiences.
• Create persuasive content and experiences, applying strong messaging and content design to drive action while building longer-term trust.
• Use AI and marketing technology to improve relevance, personalization, scale and effectiveness of lifecycle engagement while retaining human insight.
• Apply lifecycle marketing principles to AI- and LLM-powered experiences using customer intent and lifecycle signals to create relevant interactions.
• Build testing and measurement into your work, using insights to improve journeys and performance.
• Collaborate with Product, Digital, Loyalty, Brand, Customer Experience and Data teams to deliver connected experiences and share best practice.

Kenntnisse

Lifecycle marketing

Data-driven

Cross-functional collaboration

AI/marketing tech curiosity

Customer journey design

Tools

Braze

Hightouch

Payload

Jobbeschreibung

Air New Zealand is seeking a Customer Lifecycle Marketing Specialist to lead how we engage customers across journeys and channels. You’ll design, implement and optimise lifecycle strategies with AI-enabled tools to improve relevance and outcomes.

You’ll collaborate with Product, Digital, Loyalty and Data teams to deliver seamless, personalized experiences that strengthen customer relationships and commercial value.