Marketing Automation Specialist

nib Group; Auckland; Hybrid; NZD 85,000 - 120,000; Full time

Benefits offered by this job

Free health, life, income protection保险

Hybrid work environment

Generous leave: 22 days + cultural + 8

Short term incentive programmes

Job summary

nib Group in Auckland is seeking a Marketing Automation Specialist to deliver, optimise and report on multi-channel campaigns. You will own nib NZ's marketing automation platform, handle segmentation, journeys, personalisation and data structures across email, SMS, push and forms.

You will partner with Marketing, Technology and external partners to improve automation maturity while meeting privacy, risk and compliance requirements in a regulated health insurance environment.

Qualifications

• 3+ years in marketing automation, CRM or related role.
• Hands-on experience with Salesforce Marketing Cloud or equivalent.
• Ability to translate campaign requirements into data-led automation across channels.

Responsibilities

• Build, configure, test and deploy campaigns across email, SMS, push and other channels.
• Create and maintain templates, forms, landing pages and customer journeys.
• Define data requirements and build accurate audience selections with SQL.
• Own and improve nib NZ's marketing automation platform for reliability and scalability.
• Design and maintain the platform data model and integrations.
• Monitor performance and deliver insights from tests and journeys.
• Collaborate with Marketing, Technology and external partners to deliver enhancements.
• Maintain governance and documentation for reusable assets and timelines.

Skills

Campaign delivery

SQL

Data analysis

Stakeholder management

HTML/CSS

Tools

Salesforce Marketing Cloud

Tableau

Power BI

Snowflake

dbt

ETL tools

Job description

As a Marketing Automation Specialist, you'll be responsible for delivering, optimising and reporting on marketing campaigns and customer communications across nib's marketing portfolio. Working across email, SMS, push notifications, forms and landing pages, you'll translate campaign requirements into accurate, data-led automation solutions that deliver relevant and timely experiences for members and customers.

You'll combine hands-on campaign delivery with day-to-day ownership of nib NZ's marketing automation platform. This includes audience segmentation, customer journeys, personalisation, testing, reporting, platform governance, data structures and integrations. Working closely with Marketing, Technology, Data and external partners, you'll help improve campaign performance, automation maturity and the value we get from our marketing technology, while ensuring activity meets brand, accessibility, privacy, risk and compliance requirements.

Day to day you will:

• Build, configure, test and deploy campaigns and automated communications across email, SMS, push notifications and other digital channels.
• Create and maintain templates, forms, landing pages, dynamic content, workflows, triggers and customer journeys.
• Define data requirements and build accurate audience selections and segments using SQL and platform tools.
• Own and continuously improve nib NZ's marketing automation platform, ensuring it is reliable, scalable and fit for purpose.
• Design and maintain the platform data model, including data extensions, custom objects, fields and integrations.
• Monitor campaign and journey performance, turn results into actionable insights and deliver test-and-learn activity.
• Partner with Marketing, Technology, Data and external vendors to deliver enhancements and resolve campaign, platform and data issues.
• Maintain platform governance, standards, documentation and reusable assets, while managing priorities, dependencies, risks and timelines.

About you | Ko Wai Koe

You're an experienced marketing automation professional with at least three years' experience in marketing automation, CRM marketing, digital marketing or a related role. You bring a practical, improvement-focused approach, strong attention to detail and the ability to manage multiple priorities while working effectively with technical and non-technical stakeholders.

You'll have hands-on experience using Salesforce Marketing Cloud or a comparable platform and be confident working across the full campaign lifecycle-from requirements, audience selection and journey design through to quality assurance, deployment, reporting and optimisation. You understand how customer data, personalisation and automation come together to deliver relevant communications in a regulated environment.

You have proven experience building and managing automated campaigns and customer journeys across email and other digital channels. Combining strong technical capability with a keen eye for detail, you can balance multiple priorities while ensuring campaigns are delivered accurately, efficiently and to a high standard.

You’ll bring:

• Hands-on experience building, testing and deploying automated campaigns and customer journeys across email and other digital channels
• Working knowledge of SQL and relational data, with the ability to build or adapt queries for audience selection and campaign delivery
• Working knowledge of HTML and CSS, with the ability to maintain or adapt campaign templates
• Experience with audience segmentation, customer data, personalisation and campaign quality assurance
• Ability to analyse campaign performance and translate data into clear recommendations and actions
• Strong planning, communication and stakeholder management skills
• Experience with Journey Builder, Email Studio, Automation Studio, Mobile Studio, CloudPages or comparable capabilities, and Salesforce Marketing Cloud certification or training (desirable)
• AMPscript or equivalent personalisation experience (desirable)
• Experience with Tableau, Power BI, Google Analytics, Snowflake, dbt, ETL tools, data lakes or similar platforms (desirable)
• Experience in health insurance, financial services or another regulated customer environment (desirable)

Here at nib, we pride ourselves on our innovative and passionate approach in offering Kiwis affordable, world-class health and life insurance.

We believe in "challenging the status quo" and admire the diversity of thought and seek out people with an intrinsic need to make the world a better place. Health and wellbeing go hand in hand with our 'future state' strategy. Ehara i te toa takitahi (success is not achieved alone) - you will be joining a collaborative, innovative and driven team with the following benefits:

• Free health, life, income protection insurance + discounts for family members
• Hybrid work environment
• Join a supportive and dedicated team where you can develop and enhance your career
• An exceptionally generous leave policy including 22 days annual leave, cultural leave, 18 weeks fully paid parental leave for all parents
• Short term incentive programmes

Diversity, equity and inclusion | Te kanorau me te whakaurunga

We embrace an inclusive working environment. We are LGBTQIA+, disability and neurodiverse inclusive, and welcome people from diverse backgrounds aiming to create a work environment where employee differences such as age, culture, nationality, accessibility, and education are valued to reflect the diversity of the communities in which we operate.

Our hybrid working model provides our employees with the flexibility to work from one of our office Hubs and from home based on what works best for them and their team. We make a commitment to come together with purpose and are excited to share moments that matter with one another.

Our Hubs are purpose built to support focused work, connection, and collaboration with peers. We provide a new starter benefit as well as ongoing financial support to set up and maintain a functioning home workspace. At nib, we're committed to creating a flexible working environment where you're free to be you.

All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history check) prior to commencement of employment.