AI-Driven Lifecycle Marketing Specialist

Air New Zealand Limited; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

Air New Zealand Limited seeks a Customer Lifecycle Marketing Specialist to design and optimise journeys across email, web, and owned channels, leveraging customer insights to build relevant, personal experiences that drive loyalty and commercial value.

You will work with Product, Digital, Loyalty, Brand, and Data teams to apply AI, automation and lifecycle signals, measure outcomes, and continuously improve campaigns while maintaining a human-centred approach.

Qualifications

• Experience in Customer Lifecycle Marketing or owned-channel marketing.
• Translate customer insights into effective marketing activity that creates value for customers and the business.
• Understanding of owned-channel customer experience and content design.
• Comfort using data and campaign performance insights to improve results.

Responsibilities

• Design and optimise customer journeys across email, web, and other owned channels.
• Create useful, persuasive content and experiences to drive action and build long-term trust.
• Use AI, automation, decisioning and emerging tech to improve relevance, scale and effectiveness of lifecycle engagement.
• Apply conversation design and lifecycle marketing principles to AI- and LLM-powered customer experiences.
• Build testing and measurement into your work and use insights to improve journeys and performance.
• Collaborate with Product, Digital, Loyalty, Brand, Customer Experience and Data teams to deliver connected experiences.

Skills

Customer lifecycle marketing

Owned-channel marketing

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Payload

Hightouch

Job description

Air New Zealand Limited seeks a Customer Lifecycle Marketing Specialist to design and optimise journeys across email, web, and owned channels, leveraging customer insights to build relevant, personal experiences that drive loyalty and commercial value.

You will work with Product, Digital, Loyalty, Brand, and Data teams to apply AI, automation and lifecycle signals, measure outcomes, and continuously improve campaigns while maintaining a human-centred approach.