Marketing Automation Specialist

nib nz limited; Auckland; Hybrid; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Free health, life and income insurance

Hybrid work environment

22 days annual leave

18 weeks parental leave

Short-term incentive programmes

Job summary

nib NZ Limited is seeking a Marketing Automation Specialist to deliver, optimise and report on campaigns across email, SMS, push and more. You will own nib NZ’s marketing automation platform, build journeys, segments and templates, and partner with Marketing, Technology and Data teams to improve performance and governance.

You’ll bring at least three years’ experience in marketing automation or CRM, plus SQL, HTML/CSS and knowledge of Journey Builder/Marketing Cloud.

Qualifications

• Minimum three years' experience in marketing automation, CRM marketing, or related field.
• Hands-on experience building, testing and deploying automated campaigns and journeys.
• Working knowledge of SQL and relational data for audience selection.
• Working knowledge of HTML and CSS to adapt templates.
• Experience with Journey Builder, Email Studio, Automation Studio, Mobile Studio, CloudPages and Salesforce Marketing Cloud (certification/training desirable).

Responsibilities

• Build, configure, test and deploy campaigns across email, SMS, push notifications and other channels.
• Create templates, forms, landing pages, dynamic content and customer journeys.
• Define data requirements and build accurate audience selections and segments.
• Own and improve nib NZ’s marketing automation platform, ensuring reliability and scalability.
• Design and maintain platform data model, data extensions and integrations.
• Monitor performance, derive insights and run test‑and‑learn activity.
• Collaborate with Marketing, Technology, Data and vendors to deliver enhancements and resolve issues.

Skills

Marketing automation

CRM marketing

Digital marketing

Campaign delivery

Stakeholder management

SQL

HTML/CSS

Data-driven optimization

Journey Builder

Salesforce Marketing Cloud

Education

None

Tools

SQL

Tableau

Power BI

Snowflake

dbt

ETL tools

Job description

About the role | He Aha Te Tūranga

As a Marketing Automation Specialist, you’ll be responsible for delivering, optimising and reporting on marketing campaigns and customer communications across nib’s marketing portfolio. Working across email, SMS, push notifications, forms and landing pages, you’ll translate campaign requirements into accurate, data‑led automation solutions that deliver relevant and timely experiences for members and customers. You’ll combine hands‑on campaign delivery with day‑to‑day ownership of nib NZ’s marketing automation platform. This includes audience segmentation, customer journeys, personalisation, testing, reporting, platform governance, data structures and integrations. Working closely with Marketing, Technology, Data and external partners, you’ll help improve campaign performance, automation maturity and the value we get from our marketing technology, while ensuring activity meets brand, accessibility, privacy, risk and compliance requirements.

Day to day you will:

• Build, configure, test and deploy campaigns and automated communications across email, SMS, push notifications and other digital channels.
• Create and maintain templates, forms, landing pages, dynamic content, workflows, triggers and customer journeys.
• Define data requirements and build accurate audience selections and segments using SQL and platform tools.
• Own and continuously improve nib NZ’s marketing automation platform, ensuring it is reliable, scalable and fit for purpose.
• Design and maintain the platform data model, including data extensions, custom objects, fields and integrations.
• Monitor campaign and journey performance, turn results into actionable insights and deliver test‑and‑learn activity.
• Partner with Marketing, Technology, Data and external vendors to deliver enhancements and resolve campaign, platform and data issues.
• Maintain platform governance, standards, documentation and reusable assets, while managing priorities, dependencies, risks and timelines.

About you | Ko Wai Koe

You’re an experienced marketing automation professional with at least three years’ experience in marketing automation, CRM marketing, digital marketing or a related role. You bring a practical, improvement‑focused approach, strong attention to detail and the ability to manage multiple priorities while working effectively with technical and non‑technical stakeholders.

You’ll bring:

• Hands‑on experience building, testing and deploying automated campaigns and customer journeys across email and other digital channels.
• Working knowledge of SQL and relational data, with the ability to build or adapt queries for audience selection and campaign delivery.
• Working knowledge of HTML and CSS, with the ability to maintain or adapt campaign templates.
• Experience with audience segmentation, customer data, personalisation and campaign quality assurance.
• Ability to analyse campaign performance and translate data into clear recommendations and actions.
• Strong planning, communication and stakeholder management skills.
• Experience with Journey Builder, Email Studio, Automation Studio, Mobile Studio, CloudPages or comparable capabilities, and Salesforce Marketing Cloud certification or training (desirable).
• AMPscript or equivalent personalisation experience (desirable).
• Experience with Tableau, Power BI, Google Analytics, Snowflake, dbt, ETL tools, data lakes or similar platforms (desirable).
• Experience in health insurance, financial services or another regulated customer environment (desirable).

About nib | Ko Wai Mātou

Here at nib, we pride ourselves on our innovative and passionate approach in offering Kiwis affordable, world‑class health and life insurance. We believe in “challenging the status quo” and admire the diversity of thought and seek out people with an intrinsic need to make the world a better place. Health and wellbeing go hand in hand with our ‘future state’ strategy. Ehara i te toa takitahi (success is not achieved alone) - you will be joining a collaborative, innovative and driven team with the following benefits:

• Free health, life, income protection insurance + discounts for family members.
• Hybrid work environment: work from home and the Christchurch or Auckland office.
• Join a supportive and dedicated team where you can develop and enhance your career.
• An exceptionally generous leave policy including 22 days annual leave, cultural leave, 18 weeks fully paid parental leave for all parents.
• Short term incentive programmes.

We embrace an inclusive working environment. We are LGBTQIA+, disability and neurodiverse inclusive, and welcome people from diverse backgrounds aiming to create a work environment where employee differences such as age, culture, nationality, accessibility, and education are valued to reflect the diversity of the communities in which we operate.

Our hybrid working model provides our employees with the flexibility to work from one of our office Hubs and from home based on what works best for them and their team. We make a commitment to come together with purpose and are excited to share moments that matter with one another. Our Hubs are purpose built to support focused work, connection, and collaboration with peers. We provide a new starter benefit as well as ongoing financial support to set up and maintain a functioning home workspace.

At nib, we’re committed to creating a flexible working environment where you’re free to be you. All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history check) prior to commencement of employment.

Diversity, equity and inclusion | Te kanorau me te whakaurunga

We embrace an inclusive working environment. We are LGBTQIA+, disability and neurodiverse inclusive, and welcome people from diverse backgrounds aiming to create a work environment where employee differences such as age, culture, nationality, accessibility, and education are valued to reflect the diversity of the communities in which we operate.

Who we are nib

Group is a trusted international health partner, empowering our members to make better decisions and improve health outcomes through greater accessibility to affordable health services and information. nib Group provides health and medical insurance to over 1.6 million Australian and New Zealand residents. We also provide health insurance to more than 190,000 international students and workers in Australia. In addition, we are Australia's third largest travel insurer and global distributor of travel insurance through our business nib Travel, providing financial protection and assurance to travellers wherever they are in the world.

Our Purpose: Our purpose is your better health. We are a trusted partner in helping our members and travellers make more informed healthcare decisions, transact with healthcare systems and generally live healthier lives.