Digital Marketing & Ecommerce Coordinator

Aotearoa New Zealand Association of Social Workers; Henderson-Massey; On-site; NZD 60,000 - 90,000; Full time

Job summary

Land & Sea, New Zealand's rapidly expanding outdoor retailer, is seeking a Digital Marketing & Ecommerce Coordinator to own email marketing, lifecycle campaigns, and on-site merchandising. You will drive SEO content, content creation across banners and blogs, and lead paid digital activity with a data-driven approach.

AI tools will accelerate ideation, production, and optimisation across channels. You will collaborate with buying and customer experience teams to optimize the online customer

Qualifications

• Proven digital marketing and/or e-commerce experience, ideally in retail.
• Hands-on Klaviyo experience with campaigns, flows, and segmentation.
• Practical experience with AI tools for marketing or e-commerce, or strong willingness to learn quickly.
• Solid understanding of digital marketing fundamentals: email, SEO, on-site merchandising, content.
• Experience managing or contributing to an e-commerce website on a modern platform.
• Strong commercial acumen linking digital performance to business outcomes.
• Analytical mindset with data, reporting, and KPIs.
• Excellent communication across digital, commercial, and leadership audiences.

Responsibilities

• Lead the planning, build, and execution of email and lifecycle marketing campaigns through Klaviyo, including segmentation, automation flows, and broadcasts
• Develop and maintain customer lifecycle flows (welcome, abandoned cart, post-purchase, win-back) to drive retention and repeat revenue
• Own the creation and coordination of content for web banners, homepage modules, social media, and blog/editorial content, using AI tools to accelerate ideation and production
• Execute SEO and content strategy, including buying guides, category content, and track/destination-focused editorial
• Coordinate paid digital activity (SEO & SEM), developing briefs based on sales performance, stock availability, and campaign priorities, and adjusting budgets and ROAS targets as commercial needs change
• Ensure all customer-facing digital content reflects Land & Sea's brand voice, product expertise, and visual standards
• Track and report on digital marketing performance, including email revenue, open/click rates, on-site conversion, and campaign ROI
• Own the day-to-day performance, presentation, and merchandising of the Land & Sea website
• Lead the build and publishing of product pages, ensuring high-quality copy, imagery, specifications, and SEO fundamentals are consistently applied
• Manage category pages, navigation, collections, and on-site merchandising to support commercial priorities and seasonal campaigns

Skills

Klaviyo

AI tools

SEO

Analytics

E-commerce

Content creation

Tools

Visual Studio Code

HTML

Job description

Land & Sea is New Zealand's fastest-growing outdoor retail and e-commerce business, redefining the way consumers experience the outdoors and bringing a new level of energy to the outdoor industry. We are seeking a commercially-minded, digitally fluent Digital Marketing & Ecommerce Coordinator to lead the execution of our digital marketing strategy and own the ongoing performance and maintenance of our e-commerce platform. This role sits at the heart of how customers discover, experience, and buy from Land & Sea online, owning email and lifecycle marketing, content and campaign execution, and the day-to-day performance of our website. You will work closely with the buying, retail, and customer experience teams to deliver a seamless, high-converting digital experience, while partnering with our Director of Digital Projects to help shape the future of our e-commerce channel. There is a clear pathway for this role to grow into leading our expanding e-commerce team as Land & Sea scales, with the support and mentorship of our Director of Digital Projects. AI is central to how we work. This role has an extensive focus on using AI tools to accelerate content, campaigns, and platform performance.

Key responsibilities

Lead the planning, build, and execution of email and lifecycle marketing campaigns through Klaviyo, including segmentation, automation flows, and broadcast sends

Develop and maintain customer lifecycle flows (welcome, abandoned cart, post-purchase, win-back) to drive retention and repeat revenue

Own the creation and coordination of content for web banners, homepage modules, social media, and blog/editorial content, using AI tools to accelerate ideation and production

Execute SEO and content strategy, including buying guides, category content, and track/destination-focused editorial

Coordinate paid digital activity (SEO & SEM), developing briefs based on sales performance, stock availability, and campaign priorities, and adjusting budgets and ROAS targets as commercial needs change

Ensure all customer-facing digital content reflects Land & Sea's brand voice, product expertise, and visual standards

Track and report on digital marketing performance, including email revenue, open/click rates, on-site conversion, and campaign ROI

Own the day-to-day performance, presentation, and merchandising of the Land & Sea website

Lead the build and publishing of product pages, ensuring high-quality copy, imagery, specifications, and SEO fundamentals are consistently applied

Manage category pages, navigation, collections, and on-site merchandising to support commercial priorities and seasonal campaigns

About you

Proven experience in digital marketing and/or e-commerce, ideally within retail

Hands-on experience with Klaviyo, including campaigns, flows, and segmentation

Practical experience with AI tools for marketing or e-commerce (for example generative content, AI-assisted SEO, personalisation, or workflow automation), or a strong personal interest in learning and applying them quickly

Solid understanding of digital marketing fundamentals - email, SEO, on-site merchandising, and content

Experience managing or contributing to an e-commerce website, ideally on a modern platform

Strong commercial acumen with the ability to connect digital performance to business outcomes

Analytical mindset, comfortable working with data, reporting, and performance KPIs

Excellent communication skills across digital, commercial, and leadership audiences

Highly organised with strong project management, prioritisation, and time management skills

Process-driven mindset with a focus on continuous improvement and scalability

About us

Land & Sea is New Zealand's fastest-growing outdoor retail and e-commerce business, redefining the way consumers experience the outdoors and bringing a new level of energy to the outdoor industry. Due to exceptional recent growth, we are entering an exciting new phase of expansion within both our physical and digital platforms. Our business thrives on innovation, modern business practice and the continuous quest for a better way to serve our customers.

Your application will include the following questions:

• Which of the following statements best describes your right to work in New Zealand?
• How many years' experience do you have as an eCommerce Coordinator?
• How much notice are you required to give your current employer?
• Do you have experience with Search Engine Optimisation (SEO)?
• Do you have experience using Klaviyo?
• Do you have experience using Microsoft Visual Studio Code?
• Have you worked in a role which requires HTML development experience?
• Do you have experience with Search Engine Marketing (SEM)?
• Do you have Social Media Strategy experience?
• Do you have Project Leadership experience?