AI-Powered Digital Marketing & Ecommerce Coordinator

Aotearoa New Zealand Association of Social Workers; Henderson-Massey; On-site; NZD 60,000 - 90,000; Full time

Job summary

Land & Sea, New Zealand's rapidly expanding outdoor retailer, is seeking a Digital Marketing & Ecommerce Coordinator to own email marketing, lifecycle campaigns, and on-site merchandising. You will drive SEO content, content creation across banners and blogs, and lead paid digital activity with a data-driven approach.

AI tools will accelerate ideation, production, and optimisation across channels. You will collaborate with buying and customer experience teams to optimize the online customer

Qualifications

• Proven digital marketing and/or e-commerce experience, ideally in retail.
• Hands-on Klaviyo experience with campaigns, flows, and segmentation.
• Practical experience with AI tools for marketing or e-commerce, or strong willingness to learn quickly.
• Solid understanding of digital marketing fundamentals: email, SEO, on-site merchandising, content.
• Experience managing or contributing to an e-commerce website on a modern platform.
• Strong commercial acumen linking digital performance to business outcomes.
• Analytical mindset with data, reporting, and KPIs.
• Excellent communication across digital, commercial, and leadership audiences.

Responsibilities

• Lead the planning, build, and execution of email and lifecycle marketing campaigns through Klaviyo, including segmentation, automation flows, and broadcasts
• Develop and maintain customer lifecycle flows (welcome, abandoned cart, post-purchase, win-back) to drive retention and repeat revenue
• Own the creation and coordination of content for web banners, homepage modules, social media, and blog/editorial content, using AI tools to accelerate ideation and production
• Execute SEO and content strategy, including buying guides, category content, and track/destination-focused editorial
• Coordinate paid digital activity (SEO & SEM), developing briefs based on sales performance, stock availability, and campaign priorities, and adjusting budgets and ROAS targets as commercial needs change
• Ensure all customer-facing digital content reflects Land & Sea's brand voice, product expertise, and visual standards
• Track and report on digital marketing performance, including email revenue, open/click rates, on-site conversion, and campaign ROI
• Own the day-to-day performance, presentation, and merchandising of the Land & Sea website
• Lead the build and publishing of product pages, ensuring high-quality copy, imagery, specifications, and SEO fundamentals are consistently applied
• Manage category pages, navigation, collections, and on-site merchandising to support commercial priorities and seasonal campaigns

Skills

Klaviyo

AI tools

SEO

Analytics

E-commerce

Content creation

Tools

Visual Studio Code

HTML

Job description

Land & Sea, New Zealand's rapidly expanding outdoor retailer, is seeking a Digital Marketing & Ecommerce Coordinator to own email marketing, lifecycle campaigns, and on-site merchandising. You will drive SEO content, content creation across banners and blogs, and lead paid digital activity with a data-driven approach.

AI tools will accelerate ideation, production, and optimisation across channels. You will collaborate with buying and customer experience teams to optimize the online customer