Digital Marketing & Ecommerce Coordinator

Land and Sea NZ Ltd; Waitakere Ranges; On-site; NZD 65,000 - 95,000; Full time

Job summary

Land and Sea NZ Ltd in Waitakere, North Island, is seeking a commercially-minded, digitally fluent Digital Marketing & Ecommerce Coordinator to lead the execution of our digital marketing strategy and own our e-commerce platform.

You will manage email and lifecycle marketing, content creation, and day-to-day site performance, collaborating with buying, retail and customer experience teams to deliver a high-converting online experience. AI will be central to content and campaigns.

Qualifications

• Proven experience in digital marketing and/or e-commerce.
• Hands-on experience with Klaviyo, including campaigns and flows.
• Practical experience with AI tools for marketing or e-commerce, or a strong willingness to learn.

Responsibilities

• Lead email and lifecycle campaigns via Klaviyo, including segmentation and automation.
• Develop and maintain customer lifecycle flows (welcome, abandoned cart, post-purchase, win-back).
• Create content for web banners, homepage modules, social content and blog/editorial using AI to accelerate production.
• Execute SEO and content strategy, including buying guides and category content.
• Coordinate paid digital activity (SEO & SEM) and adjust budgets/ROAS as needed.
• Ensure all digital content reflects brand voice and standards.
• Track and report on digital marketing performance (email revenue, open/click, conversions, ROI).
• Oversee day-to-day performance, presentation, and merchandising of the Land & Sea website.
• Lead build/publishing of product pages with high-quality copy, imagery, specs, and SEO.

Skills

Digital marketing

E-commerce

Klaviyo

AI tools

Analytics

Project management

Tools

Klaviyo

AI content tools

Job description

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Land and Sea NZ Ltd – Waitakere, North Island

Land & Sea is New Zealand's fastest-growing outdoor retail and e-commerce business, redefining the way consumers experience the outdoors and bringing a new level of energy to the outdoor industry. We are seeking a commercially-minded, digitally fluent Digital Marketing & Ecommerce Coordinator to lead the execution of our digital marketing strategy and own the ongoing performance and maintenance of our e-commerce platform. This role sits at the heart of how customers discover, experience, and buy from Land & Sea online, owning email and lifecycle marketing, content and campaign execution, and the day-to-day performance of our website. You will work closely with the buying, retail, and customer experience teams to deliver a seamless, high-converting digital experience, while partnering with our Director of Digital Projects to help shape the future of our e-commerce channel. There is a clear pathway for this role to grow into leading our expanding e-commerce team as Land & Sea scales, with the support and mentorship of our Director of Digital Projects. AI is central to how we work. This role has an extensive focus on using AI tools to accelerate content, campaigns, and platform performance.

Key responsibilities

Lead the planning, build, and execution of email and lifecycle marketing campaigns through Klaviyo, including segmentation, automation flows, and broadcast sends

Develop and maintain customer lifecycle flows (welcome, abandoned cart, post-purchase, win-back) to drive retention and repeat revenue

Own the creation and coordination of content for web banners, homepage modules, social media, and blog/editorial content, using AI tools to accelerate ideation and production

Execute SEO and content strategy, including buying guides, category content, and track/destination-focused editorial

Coordinate paid digital activity (SEO & SEM), developing briefs based on sales performance, stock availability, and campaign priorities, and adjusting budgets and ROAS targets as commercial needs change

Ensure all customer-facing digital content reflects Land & Sea's brand voice, product expertise, and visual standards

Track and report on digital marketing performance, including email revenue, open/click rates, on-site conversion, and campaign ROI

Own the day-to-day performance, presentation, and merchandising of the Land & Sea website

Lead the build and publishing of product pages, ensuring high-quality copy, imagery, specifications, and SEO fundamentals are consistently applied

Manage category pages, navigation, collections, and on-site merchandising to support commercial priorities and seasonal campaigns

About you

Proven experience in digital marketing and/or e-commerce, ideally within retail

Hands-on experience with Klaviyo, including campaigns, flows, and segmentation

Practical experience with AI tools for marketing or e-commerce (for example generative content, AI-assisted SEO, personalisation, or workflow automation), or a strong personal interest in learning and applying them quickly

Solid understanding of digital marketing fundamentals - email, SEO, on-site merchandising, and content

Experience managing or contributing to an e-commerce website, ideally on a modern platform

Strong commercial acumen with the ability to connect digital performance to business outcomes

Analytical mindset, comfortable working with data, reporting, and performance KPIs

Excellent communication skills across digital, commercial, and leadership audiences

Highly organised with strong project management, prioritisation, and time management skills

Process-driven mindset with focus on continuous improvement and scalability

About us

Land & Sea is New Zealand's fastest-growing outdoor retail and e-commerce business, redefining the way consumers experience the outdoors and bringing a new level of energy to the outdoor industry. Due to exceptional recent growth, we are entering an exciting new phase of expansion within both our physical and digital platforms. Our business thrives on innovation, modern business practice and the continuous quest for a better way to serve our customers.